Woya Digital and Fleet Street News Partner with UM Wolves RFC
News related to:UM Wolves RFC · 2 min read
VALLETTA, MT, Oct. 08, 2026 /CourierPR/ -- Woya Digital and Fleet Street News have entered into a season-long partnership with UM Wolves RFC for the 2026/27 rugby season. The specialist SEO and digital PR agency will provide search engine optimization (SEO), AI visibility through GEO and international digital PR support to the University of Malta's rugby union club.
According to Steve O'Brien, CEO of Woya Digital and Fleet Street News, the partnership aims to strengthen the club's online presence while supporting grassroots rugby and community inclusion in Malta.
UM Wolves RFC has a rich history, having won Maltese national league titles in the 2025/26 season. The women's team secured their third consecutive national championship, lifting the trophy on 25 April, while the men's team won the Malta Rugby Premiership trophy on 30 May. The men's team kicked off the 2026/27 season on 3 October by lifting the Ray Elliott Cup, which pits the winners of the previous season's league and cup against each other as Maltese rugby's traditional curtain-raiser.
Founded by University of Malta students in 2017, the club now boasts established senior men's and women's teams, as well as a Youth Academy that caters to children aged 9 years and upwards. The Youth Academy aims to introduce younger players to the club and prepare them for senior rugby, providing a route into the sport alongside the club's competitive senior teams. This initiative helps younger participants develop their experience within the club.
Albert Galea, Club President of UM Wolves RFC, expressed his enthusiasm for the partnership.
Woya Digital, which announced its new global headquarters in Malta in 2025, has an existing connection with rugby through its role as official marketing partner to The Atlas Foundation, an international children's charity. The UM Wolves RFC partnership extends that involvement, bringing website, SEO, and digital PR support to the Malta rugby club.
The partnership brings the two brands' digital expertise together in support of a club whose activities span men's and women's senior rugby and youth development. With the support of Woya Digital and Fleet Street News, UM Wolves RFC aims to continue its success on and off the field, fostering a vibrant rugby community in Malta.