Withings Partners with France Basketball National Teams
News related to:Withings · 3 min read
BOSTON, Sept. 7, 2026 /CourierPR/ -- Withings, the French company behind the world's first Wi-Fi smart scale and the largest consumer connected-health ecosystem in the world, has secured a new role as the official supplier of the France Basketball National Teams. This partnership, announced by the Fédération Française de BasketBall (FFBB), marks a significant step for both Withings and the national teams, aligning their shared commitment to excellence and innovation.
Withings will equip the France men's and women's national teams with its connected scales in the coming months. These scales will help track body composition data, which is crucial for monitoring athletes' performance and health over the course of a full season. The partnership is part of a broader collaboration that aims to elevate French basketball on the international stage and ensure that the national teams have access to the best available tools.
"This is an exciting chapter for Withings," said Eric Carreel, CEO of Withings. "We are proud to put our connected health at the service of the athletes who wear the blue jersey. This partnership is not only about supporting the national teams but also about promoting the use of connected health devices among a broader community of basketball players and enthusiasts."
The partnership between Withings and the FFBB is rooted in a shared vision of excellence and innovation. Withings, a French pioneer in connected health, has been at the forefront of the industry since inventing the first Wi-Fi smart scale in 2009. Its range of clinically validated devices, including smart scales, blood pressure monitors, and thermometers, has helped millions of people worldwide understand and act on their health data.
The FFBB, founded in 1932, is the governing body of basketball in France. It oversees the development of the best young players and prepares teams for international competitions. The arrival of Withings as a partner reflects the FFBB's commitment to making basketball a true driver of prevention, well-being, and health. The collaboration is seen as a significant move towards ensuring that women's health, which has long been less studied than men's, receives the same attention and tools as men's.
Withings and the FFBB share a history of collaboration that dates back to 2015, when Boris Diaw, now the General Manager of the men's national team, served as a brand ambassador. The partnership has since expanded to include the sponsorship of the WNBA's New York Liberty, where French international stars Marine Johannès, Marine Fauthoux, and Pauline Astier play. With this latest agreement, Withings takes a new step by backing both the men's and women's national teams equally, highlighting its commitment to gender parity in connected health.
"The Fédération Française de BasketBall is very pleased to welcome Withings among our partners," said Jean-Pierre Hunckler, President of the FFBB. "The arrival of a leading player in connected health at our side reflects our commitment to making basketball a true driver of prevention, well-being, and health."
In addition to supporting the national teams, Withings also serves a broader community of basketball players and enthusiasts. The company's BodyScan 2 device, for instance, helps anticipate metabolic and cardiac risks long before symptoms appear, bringing prevention within reach of both elite athletes and everyday sportspeople. With this partnership, Withings aims to enhance the overall health and longevity of athletes and the broader basketball community in France.