WinMagic Urges Users to Trust Endpoints for Security
News related to:WinMagic · 4 min read
TORONTO, Sept. 30, 2026 /CourierPR/ -- As AI-enabled attacks become faster and cheaper to launch, cybersecurity company WinMagic is warning organizations to reduce the security decisions left to users and connect authentication more closely to the protected session that follows. WinMagic CEO Thi Nguyen-Huu points to adversary-in-the-middle (AitM) attacks as a threat he expects to become increasingly significant. In this scenario, the attacker sits between the user and the real service and relays the login as it happens.
Artificial intelligence has changed the economics of cyberattacks, making convincing lures faster and cheaper to create. IBM reported in July that one in four malicious breaches was AI-enabled, costing organizations an average of about $6 million. Nguyen-Huu, President and CEO of WinMagic, a cybersecurity company focused on endpoint authentication and encryption, points to adversary-in-the-middle (AitM) attacks as a threat he expects to become increasingly significant. In this scenario, the attacker sits between the user and the real service and relays the login as it happens.
Nguyen-Huu calls it the "mother of all attacks," one that can defeat login methods including passwords, one-time codes, push notifications, and passkeys without breaking them. He says there is nothing to patch or spot because both ends see a login that worked. All it needs is a convincing lure, which AI has made cheaper to create.
According to Proofpoint, almost half of the accounts taken over by attackers had multifactor authentication (MFA) turned on as of December 2024.
Nguyen-Huu's answer is one rule: authentication must produce a cryptographic key tied to the party the user is about to communicate with. Nothing in use for online access today does that. Today, a login typically ends with a verdict that the user has been authenticated, while the protected session that follows is established separately.
Machine-to-machine systems have used a version of this model for decades. Through mutual Transport Layer Security (mTLS), two systems can prove their identities while establishing a key protecting their communication. Extending it to people has traditionally required users to manage credentials themselves. Nguyen-Huu argues the endpoint should perform that work instead.
WinMagic's MagicEndpoint applies that approach at login, authenticating both the user and device to an organization's existing identity provider. It has been tested with Microsoft Entra ID, Okta, and Ping without requiring changes to the applications users access. Instead of passwords, codes, or prompts, the device proves a hardware-protected key. The goal is to remove login decisions that can be manipulated while allowing the endpoint to handle the cryptographic work.
The next step is to shorten sessions. Most security teams know they should shorten them. Few do, because every extra sign-in lands on the user. With a device-bound key, it doesn't. The session renews silently. The gap between login and session is separate, and nobody has closed it. Short-lived assertions and stricter validation narrow that window, they do not eliminate it.
Closing the Gap Beyond the Login
The next phase will require the industry to take three practical steps:
- Build the other half. The device proves its key directly to the application, bringing login and session together without a separate token. This approach is called Live Identity in Transaction (LIT). - Test it. Work with industry partners on open-source testing and integration with applications already in use. - Take it through the standards. WinMagic submitted a formal proposal to the World Wide Web Consortium's WebAppSec group in March 2026, with additional drafts filed at the Internet Engineering Task Force on workload identity and Open Authorization, along with comments submitted to MITRE, a nonprofit research and development organization that works on cybersecurity.
The LIT project on GitHub includes a working reference implementation on Windows, and WinMagic shares additional source code, under agreement, with integration partners. The underlying flaw was published on the company's blog in February 2024, before the current acceleration of AI-enabled threats.
MagicEndpoint removes what a relay can harvest at the login and removes the prompt a relay needs in order to start. Nevertheless, it does not make an already-compromised device trustworthy, and an attacker relaying in real time at the exact moment a session is set up remains a risk that has to be tested, not assumed. Nguyen-Huu does not describe the approach as AI-proof or unphishable.
WinMagic's mission is to secure the digital world through high standards and strong ethics. For nearly three decades, the organization has led innovation in encryption and endpoint security. Today, WinMagic is advancing a new paradigm for online access, anchoring the endpoint as the foundation of trust. By letting endpoints speak for users, WinMagic turns cumbersome logins into seamless, automated exchanges.
WinMagic's MagicEndpoint applies that approach at login, authenticating both the user and device to an organization's existing identity provider. It has been tested with Microsoft Entra ID, Okta, and Ping without requiring changes to the applications users access.