Wingstop Launches Lemon Pepper Trio and Wing Pass for Football Season

Wingstop, the Dallas-based chicken wing chain, has kicked off football season with a new flavor trio and a unique loyalty program designed to enhance the game day experience for its fans. The company introduced the Lemon Pepper Trio, consisting of three distinct versions of its signature flavor: the original dry rub, a new version with a Korean chili crunch, and a glaze topped with the same crunchy coating. This offering will be available to Club Wingstop members starting September 10 before rolling out nationwide on September 15.

The Lemon Pepper Trio will be featured across Wingstop’s menu, including classic wings, and will be paired with the brand's housemade ranch. The new flavors aim to provide fans with more ways to enjoy the beloved taste of Lemon Pepper, which has been a staple in Wingstop’s menu since the company's founding in 1994.

In addition to the new flavors, Wingstop is introducing the Wing Pass, a special season ticket for dedicated hosts who turn every Sunday into a full spread. Each Wing Pass includes up to 18 Watch Party Bundles, each featuring 20 classic wings in up to four flavors, a large fry, and a large ranch. With only 100 Wing Passes available, the company is encouraging fans to act fast, as these limited-edition passes will sell out quickly. Club Wingstop members can purchase a Wing Pass for $27.99, the price of a single Watch Party Bundle, exclusively on wingshop.com.

Wingstop’s President and CEO, Michael Skipworth, expressed excitement about the new offerings, stating, "Lemon Pepper is an iconic flavor, and we're proud of the role we've played in bringing it to fans around the world. We've seen incredible response when we find new ways for fans to experience the flavors they already love, and we're bringing that same energy to our Lemon Pepper Trio. It's our biggest play yet for the rituals that make football season so special, with even more to come."

The company’s strategy to enhance the game day experience reflects its commitment to catering to the needs of its dedicated fan base. With over 3,000 restaurants worldwide and generating more than $5 billion in system-wide sales, Wingstop continues to expand its presence in the chicken wing market. The new flavors and loyalty program are part of the company’s ongoing efforts to innovate and provide memorable experiences for its customers.