Whip Media Expands Helix AI Platform for Content Licensing

Whip Media, a leading technology company in the global media and entertainment industry, has expanded its Helix® AI platform to automate content licensing and operations, according to a recent press release. Now live in production, the platform is helping media companies, including some of the world's largest fast-streaming platforms (FAST), to streamline their workflows and reduce manual effort.

Helix was built with the specific needs of the media industry in mind, addressing the challenge of adding more titles and channels without increasing headcount. "The moment the business of content stops being run by spreadsheets and starts being run by intelligence," said Welby Chen, CEO of Whip Media. "With Helix now live in production, we're demonstrating how AI can help media companies license content faster, reduce manual effort, and get titles earning revenue sooner."

The new AI-native capabilities of Helix include automatic contract-to-license conversion, self-service data feeds setup, customizable workflows, and performance data-driven decision-making tools. These features are designed to cut manual work out of the content lifecycle, allowing teams to focus on sourcing new deals rather than reconciling spreadsheets.

"At IBC2026, we will showcase the next set of Helix capabilities, each aimed at further reducing manual work and streamlining operations," explained Chen. "For example, Helix can automatically turn media contracts into licenses, saving weeks of manual paperwork into mere minutes. Additionally, customers can set up their own data feeds without waiting on engineering, and the platform adapts to the specific needs of each business unit."

Whip Media reported that customers using Helix are already seeing faster deal cycles, quicker time to air, and significantly less manual work across content, legal, and operations teams. This has freed up valuable time for these teams to focus on more strategic initiatives.

The company will demonstrate Helix at the IBC2026 event, held at the RAI Amsterdam from September 11 to 14, at Booth 5.C26. To schedule a meeting or see a live demo, interested parties can visit the company’s website.

With its latest expansion, Whip Media is positioning itself as a key player in the digital transformation of the media and entertainment industry. By leveraging advanced AI technologies, the company aims to revolutionize the way media companies manage their content, making the process more efficient and effective.