vineyard vines Launches Pink Lemonade Stands and Limited-Edition Collection for Breast Cancer Awareness
News related to:vineyard vines · 2 min read
Stamford, CT, Oct. 01, 2026 /CourierPR/ -- vineyard vines, the American coastal lifestyle brand inspired by summers spent on Martha’s Vineyard, is collaborating with the Pink Lemonade Stand Challenge in its continued partnership with the Breast Cancer Research Foundation (BCRF). This partnership aims to raise awareness and funds for breast cancer research during Breast Cancer Awareness Month.
Through this collaboration, vineyard vines will host Pink Lemonade Stands within 27 retail stores across the country. These stands will be operational from 12 PM to 4 PM on Saturday, October 3rd. Twenty percent of the sales from these stands will benefit BCRF, the largest private funder of breast cancer research in the world.
In addition to the Pink Lemonade Stands, vineyard vines is launching a limited-edition collection featuring Breast Cancer Awareness t-shirts and ties. Ten percent of the purchase price of every item sold in this collection will also benefit BCRF. This year, vineyard vines is committed to a donation minimum of $50,000, marking its third year of partnership with BCRF.
The Pink Lemonade Stand Challenge (PLSC), a 501(c)(3) national nonprofit, was founded by 7-year-old Brynne Rhodes in honor of her mother’s breast cancer journey. Celebrating a decade of dedication, PLSC has inspired volunteers to raise awareness and funds for breast cancer research through creative pink-themed events. Since its inception, PLSC has sparked events in 47 states and raised hundreds of thousands of dollars for BCRF.
Supporting breast cancer research is deeply personal to vineyard vines’ founders, Shep and Ian Murray. Their mother faced breast cancer, which shaped their understanding of the challenges faced by patients and their families. Through this ongoing partnership with BCRF, Shep and Ian hope to honor their mother’s strength while supporting those who have also been impacted by this disease.
The vineyard vines x BCRF Collection is available online at vineyardvines.com and at select stores. The brand’s commitment to supporting groundbreaking breast cancer research and advancing progress toward prevention and cures is clear through its ongoing partnership with BCRF and the Pink Lemonade Stand Challenge.