VIKING® Launches Car Care Coaching Educational Series

ST. LOUIS, Sept. 24, 2026 /CourierPR/ -- VIKING® Car Care, a leading provider of premium automotive appearance accessories, has launched a new educational video and blog series called Car Care Coaching. The initiative aims to empower DIY vehicle enthusiasts with practical car care knowledge and step-by-step guidance. Hosted by VIKING Product Developer Michael Eimer, the series offers expert insights and proven techniques to make vehicle maintenance easier and more effective. Available on VIKING's YouTube channel and website, Car Care Coaching covers a range of topics, including washing, drying, wheel and tire care, and more.

Unlike traditional product-focused content, Car Care Coaching is built around education first. Each video and companion blog article provides clear, actionable guidance while demonstrating proper techniques that help drivers maintain their vehicles with confidence. The program reflects VIKING's commitment to making car care easier through practical instruction, proof-driven demonstrations, and thoughtfully designed tools. The series will feature regularly published videos and articles that answer common customer questions, showcase best practices, and highlight the importance of using the right tools for the task.

Michael Eimer, a Product Developer at VIKING, combines engineering expertise with a user-first mindset to design innovative automotive care products. With over 10 years of experience in product development, Eimer plays a key role in transforming real-world needs into thoughtfully engineered solutions. His experience spans both aftermarket car care and household daily living essentials, leading to the development of multiple patented technologies that blend technical precision with practical, everyday functionality.

VIKING® Car Care is a trusted leader in automotive appearance accessories, with more than 50 years of innovation and numerous patented technologies. The company continues to develop high-performance products across categories including microfiber, washing, drying, detailing, and specialty cleaning accessories. Headquartered in St. Louis, Missouri, VIKING is committed to making car care easier through innovative products, educational resources, and a customer-first approach.

The Car Care Coaching series will be available across VIKING's YouTube and website channels, providing viewers with a comprehensive resource for maintaining their vehicles. Each episode combines easy-to-follow instruction, professional insights, and real-world demonstrations. The program is designed to serve the growing community of DIY enthusiasts seeking trustworthy, no-nonsense car care education. By offering clear, actionable guidance, Car Care Coaching aims to empower drivers to achieve better car care results through simple, practical instruction.

Consumers can access Car Care Coaching through the VIKING® Car Care YouTube channel and at VikingCarCare.com, where video content is supported by in-depth blog articles, product recommendations, and additional educational resources designed to help automotive enthusiasts of all experience levels. The series will feature regularly published videos and articles that answer common customer questions, showcase best practices, and highlight the importance of using the right tools for the task.