Videowise Expands Live Shopping Features with AI Clips and Multi-Host Management

Videowise, a video commerce and conversion rate optimization engine, has expanded its suite of tools for live shopping, aiming to revolutionize how brands engage with their audience in real-time. The company, founded in 2020, now offers multi-host management, per-host commissions, VIP live shows, and AI-generated clips, all designed to enhance the live shopping experience for enterprise brands.

According to Claudiu Cioba, the founder and CEO of Videowise, the new features are designed to maximize the potential of live shopping.

The AI Clips feature works automatically across every show a brand runs on Videowise, tagging and publishing clips as each new stream goes live, with no manual editing required. This means that brands can repurpose the best moments from their live shows, extending their reach and driving continued sales even after the initial broadcast.

For enterprise brands running live shopping at a bigger scale, Videowise has introduced multi-host management. This feature allows a brand to run shows with more than one host, track commission and performance for each, and generate an executive rollup across every host running shows under one account. Additionally, built-in giveaways can be launched mid-stream to keep viewers engaged and encourage purchases.

Claudiu Cioba elaborated on the benefits of these new features.

A giveaway can require entrants to follow the brand's account, share the stream, or make a purchase, with winners chosen automatically once the show ends, based on rules the host sets before going live. This feature not only enhances viewer engagement but also provides a way to reward loyal customers and drive additional sales.

All live shopping features are now available to Videowise customers running live shopping on Shopify, Salesforce, and Adobe Commerce, from their existing dashboard with no separate setup required. With over 4,000 brands already using Videowise, the company is positioning itself as a top live shopping solution, aiming to help businesses maximize their live shopping potential.

Videowise's expansion into multi-host management, per-host commissions, VIP live shows, and AI-generated clips marks a significant step in the evolution of live shopping technology. By providing tools that enhance engagement, drive sales, and simplify the live shopping process, Videowise is poised to become a key player in the live commerce space.