Victorinox Appoints Director for Foodservice Growth

MONROE, Conn., Oct. 5, 2026 /CourierPR/ -- Victorinox, the maker of the original Swiss Army Knife™, has appointed Audra Murray as Director, Foodservice. In this role, Murray will lead the company's Foodservice growth strategy across North America, overseeing new account acquisition, strategic customer development, and regional sales leadership. The appointment comes as Victorinox continues to invest in the Foodservice market, a sector that is expected to grow significantly in the coming years.

In her new role, Murray will focus on expanding Victorinox's presence among national restaurant chains, healthcare facilities, hospitality groups, educational institutions, and other large-scale food preparation operations. She will lead a team of Business Development Regional Sales Managers, working closely with customers and channel partners to expand access to Victorinox's holistic knife rental and sharpening service. This service helps operators simplify knife management, maintain consistently sharp tools, improve workforce safety, reduce replacement needs, and support more predictable operating costs.

Murray's extensive experience in the Foodservice industry and her proven ability to develop strategic customer relationships make her an exceptional addition to Victorinox's leadership team.

Victorinox, founded in 1884 when Karl Elsener opened a knife cutler's workshop in Ibach-Schwyz, is now a fourth-generation family business operating in over 120 countries. In addition to its iconic pocket knives, Victorinox produces premium household and professional knives, watches, and travel gear. The company's products embody the brand and ensure consumers are best prepared for everyday challenges by offering smart and masterful solutions. The enterprising spirit of the founder and a commitment to strong, values-based corporate governance live on until today.

Today, Victorinox produces over 90,000 household and professional knives daily, which test 25% sharper than the competition and offer 20% better edge retention, providing customers with a lifetime value of the knife paired with logistical partnership support from sharpening to inventory management. The company's products are used in a variety of settings, including national restaurant chains, healthcare facilities, hospitality groups, educational institutions, and other large-scale food preparation operations.