Veyra Launches New Brand Amid Industry Transformation

AUSTIN, Texas, Sept. 28, 2026 /CourierPR/ -- Integrated Water Services (IWS), an industry leader in specialized industrial and municipal water, wastewater and filtration solutions, has officially changed its corporate name to Veyra (pronounced VAY-ruh). The comprehensive rebrand includes a new corporate identity, a modern visual hierarchy, and an upgraded digital platform, which is set to launch live at WEFTEC 2026, in New Orleans. The new identity will also be showcased at Booth #335 at WEFTEC this week.

The name Veyra is inspired by the Latin vera and pura, meaning true, pure, and authentic, with the dynamic root vey, representing conveyance and continuous flow. Anchored by the company's new tagline "Purity by Design," the elevated brand signals the company's strategic transformation from legacy field construction into a cohesive, technology-first solutions platform.

Central to the new visual identity is Veyra's logo icon, which features a fluid, three-dimensional Möbius strip. The Möbius form was chosen to communicate circularity, serving as a visual metaphor for water being continuously recovered, treated, reused, and returned to the ecosystem. The seamless, infinite loop encapsulates Veyra's focus on sustainable water reclamation and advanced process filtration.

Veyra, which is the name of the new company, represents the purity of its engineering, the velocity of its growth, and its focus on solving its customers' toughest filtration, water, and wastewater challenges. Over the past three years, Veyra has rapidly expanded its proprietary technologies and integrated key acquisitions to deliver capabilities no single company in this space has had before. Veyra is the name its clients' next generation of solutions deserves.

Veyra, which is the name of the new company, combines advanced MBR systems, modular wastewater infrastructure, specialized filtration, aeration systems, and aftermarket services under one strategic architecture. The company's new digital platform provides centralized access to technical documentation, engineering resources, solution information, and lifecycle support, making it easier for customers and partners to engage with capabilities across the portfolio.

Veyra, which is the name of the new company, is headquartered in Austin, Texas. The company's parent, Sciens Water Opportunities Management, LLC, is an affiliate of Sciens Capital Management, LLC, an alternative asset management firm founded in 1994. With headquarters in New York and an office in London, Sciens launched the Sciens Water Opportunities Fund in 2018 to invest in the U.S. water sector. Sciens has invested in platform companies in several water sub-sectors, including utilities, treatment, storage, financing, and digital infrastructure.

Veyra, which is the name of the new company, has committed to its clients and partners, stating that as Veyra, the company is sharpening its commercial edge and giving its teams a brand that matches the sophistication of what they deliver. The company will debut its new identity at Booth #335 at WEFTEC this week, and online at www.goveyra.com.