VEVOR Concludes IFA Berlin Debut with Plans for European Expansion

BERLIN, Sept. 14, 2026 /CourierPR/ -- VEVOR, a global home improvement brand with a presence in over 50 countries, concluded its inaugural appearance at IFA Berlin on September 8, marking a significant step in its European expansion strategy. The company showcased 20 products across tools and workshop, home and kitchen, and garden and outdoor categories, engaging with consumers, media, content creators, and business partners over the five-day event.

According to Shirley Liu, Head of E-commerce at VEVOR Europe, the company's participation at IFA Berlin provided valuable insights into the European market.

VEVOR currently offers approximately 15,000 SKUs to European consumers and operates 22 warehouses across the continent, supporting local product availability and delivery. The company's e-commerce business and presence on major online marketplaces will continue to play a crucial role in its European strategy. Additionally, VEVOR plans to enhance its European logistics, customer service, and after-sales support to provide a seamless shopping experience for consumers.

In 2027, VEVOR is set to open its first European store in France, marking a significant milestone in its long-term growth in the region. The company's expansion plans extend beyond France, with a focus on developing its European logistics, customer service, and after-sales support to cater to the diverse needs of European consumers.

Shirley Liu emphasized the importance of offline experiences for consumers.

VEVOR, known for its Pro-Level Performance Without the Pro-Level Price, continues to expand its product range across tools, garden and outdoor, automotive, storage and organization, and kitchen categories. The company's 32,000-square-foot (2,973 m²) omnichannel flagship store in Houston, Texas, opened in March 2026, further solidifying its position as a leading global home improvement brand.