Vertical City Reaches 10,000 Elevator Screens in North America

Vertical City, a company operating one of North America's fastest-growing out-of-home networks, announced on October 9, 2026, that its elevator advertising network has reached 10,000 screens across Canada and the United States. The company expects to be the largest elevator screen network in North America by early 2027.

Behind this growth is a model that integrates with the elevator industry itself. Vertical City not only installs and operates screens directly but also partners with elevator manufacturers to provide software for screens deployed as part of their elevator systems. This software supports emergency communication, floor information, building messaging, and other content, creating a direct channel for property owners to communicate with tenants, residents, and visitors while generating new digital out-of-home (OOH) inventory.

The integration of connected displays in elevators has been accelerated by changes in elevator safety requirements. Modern elevator systems increasingly require video from inside the cab and the ability for emergency personnel to communicate visually with passengers through text displayed on the screen. The same display can also carry floor information, building updates, and other passenger content.

According to Vertical City, the growing footprint of connected elevator screens offers advertisers a 10,000-screen network that moves elevator media beyond isolated local placements and supports campaigns across multiple cities, states, and provinces. This scale is particularly compelling for national advertisers, as it allows them to reach people where they live, work, study, and travel.

For advertisers, a 10,000-screen network provides a platform to reach a broader audience.

The company's growth strategy is supported by partnerships with major elevator OEMs, including a recent partnership with KONE. By making better use of screens that already have a functional reason to be there, Vertical City's software creates a more capable communications platform for elevator manufacturers. This integration benefits building owners by offering a more useful system and a more consistent experience for everyone who uses the building.

For property operators, the value continues after installation. The screen can support emergency communication and elevator information while giving management a direct way to reach the people in the building. The combination of scale and repeated exposure in an environment people pass through repeatedly preserves the frequency that has long made elevator media distinctive.