ValueSelling Named Top AI Sales Coaching Provider for Third Year

CARLSBAD, Calif., Sept. 30, 2026 /CourierPR/ -- ValueSelling Associates, Inc., a global leader in sales training and coaching, has been recognized for the third consecutive year by Selling Power as a top AI sales coaching solutions provider for 2026. The company’s ValueCoach AI™ solution and its agentic AI coaches, Val and Bryce, have been highlighted for their ability to address a persistent coaching gap in the sales industry.

The persistent coaching gap is a significant issue in the sales profession, with 73% of representatives reporting they receive no consistent coaching and 76% expressing a desire for more. ValueSelling Associates’ solution, ValueCoach AI, has evolved from a single rep-facing avatar to a two-agent coaching system, featuring Val, the rep-facing coach, and Bryce, the manager-facing coach.

Val, the rep-facing coach, is a certified ValueSelling Framework® expert that coaches sellers against their live pipeline with real-time feedback, dynamic buyer-persona role-plays, and analysis grounded in real call transcripts. Bryce, the manager-facing coach, surfaces team-level trends and coaching opportunities so leaders can see where coaching will move the needle without adding meetings. Together, Val and Bryce extend consistent, behavior-based coaching to every seller, 24/7.

This continuous, personalized coaching is designed to help sellers lead sharper, more human conversations and win on value, not price.

Research from ValueSelling Associates and Aberdeen Strategy & Research found that infusing AI into sales coaching increased sales productivity by 95% and improved employee engagement by 30%. The solution’s capabilities and use cases include live-deal coaching, persona roleplay, and methodology reinforcement. It also differentiates itself by standing apart from practice simulators and evolving into an agentic coaching manager. Personalization and adaptivity are key features, with persistent per-rep memory, calibrated difficulty, and coaching across languages and regions. The platform measures and tracks behavior change over time, and client results are reported. It is SOC 2 certified and GDPR compliant, with no customer data used to train the model.

ValueSelling Associates, Inc., the creator of the ValueSelling Framework®: the sales methodology, training, and toolset that aligns your revenue engine with a common language and enables sales professionals to compete on value, not price, has been recognized for the third consecutive year by Selling Power as a top AI sales coaching solutions provider for 2026. The company’s ValueCoach AI™ solution and its agentic AI coaches, Val and Bryce, have been highlighted for their ability to address the persistent coaching gap in the sales industry, where 73% of representatives report receiving no consistent coaching and 76% express a desire for more. ValueSelling Associates’ solution, ValueCoach AI, has evolved from a single rep-facing avatar to a two-agent coaching system, featuring Val, the rep-facing coach, and Bryce, the manager-facing coach. Val, the rep-facing coach, is a certified ValueSelling Framework® expert that coaches sellers against their live pipeline with real-time feedback, dynamic buyer-persona role-plays, and analysis grounded in real call transcripts. Bryce, the manager-facing coach, surfaces team-level trends and coaching opportunities so leaders can see where coaching will move the needle without adding meetings. Together, Val and Bryce extend consistent, behavior-based coaching to every seller, 24/7. This continuous, personalized coaching is designed to help sellers lead sharper, more human conversations and win on value, not price.

Research from ValueSelling Associates and Aberdeen Strategy & Research found that infusing AI into sales coaching increased sales productivity by 95% and improved employee engagement by 30%. The solution’s capabilities and use cases include live-deal coaching, persona roleplay, and methodology reinforcement. It also differentiates itself by standing apart from practice simulators and evolving into an agentic coaching manager. Personalization and adaptivity are key features, with persistent per-rep memory, calibrated difficulty, and coaching across languages and regions. The platform measures and tracks behavior change over time, and client results are reported. It is SOC 2 certified and GDPR compliant, with no customer data used to train the model.