Valley Hi Toyota's Zombie Series Reaches Wedding Finale with Fan Vote
News related to:Valley Hi Toyota · 2 min read
VICTORVILLE, Calif., Oct. 18, 2026 /CourierPR/ -- Valley Hi Toyota, a dealership in Victorville, California, has launched a unique Halloween campaign that turns its decade-long Zombie Series into a 10-episode story with a thrilling wedding finale. The campaign, which began in 2017, has grown from a simple sales message to a full-fledged narrative featuring the Rawr Family, a group of characters who have become familiar faces to the High Desert community.
The latest installment, titled "The Wedding," invites fans to vote for their favorite episode and win a 65-inch Smart TV. Viewers can watch all 10 commercials in order, starting with "The Rawr Family Arrives," and select their favorite. The voting process is simple: viewers provide their name, phone number, and email address on the campaign page at valleyhitoyota.com/zombies.
Brian Ortega, the Creative Director at Valley Hi Toyota, elaborated on the campaign's creative process.
The campaign includes a variety of episodes, each with its own unique story. From the initial visit to the dealership to the zombie apocalypse and the final wedding, the Rawr Family's journey is a testament to the dealership's commitment to creating engaging content. Other campaigns by Valley Hi Toyota have included sending a dealership story to the moon, playingfully taking on lawyer-commercial conventions, and turning timely topics into comedy.
The voting period for the Smart TV giveaway runs until October 31, 2026. The winner will be announced live on Valley Hi Toyota's Facebook and YouTube channels on November 2, 2026, which coincides with Day of the Dead. The odds of winning depend on the number of eligible entries received, and employees and their immediate family or household members are not eligible.
Valley Hi Toyota's Zombie Series is part of a broader video catalog built around big, recognizable ideas. The dealership's approach to marketing has not only entertained the community but also strengthened its brand identity. The campaign's success underscores the importance of storytelling in building a loyal customer base and engaging with the community in a meaningful way.