USANA CEO Kevin Guest calls for intentional service in daily life

SALT LAKE CITY, Sept. 1, 2026 /CourierPR/ -- USANA Health Sciences Chairman and CEO Kevin Guest has issued a call to action, encouraging individuals to make service a more intentional part of their lives. Guest, who founded the company in 1992, believes that everyone has the capacity to help others and improve lives through small acts of kindness.

In his book, *All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony*, Guest introduces what he calls The Holland Principle: "Find opportunities to serve, then act." This principle was shaped during his volunteer missionary work in the Netherlands, where he learned the value of service through modest living and focused attention on those in need.

Guest's personal journey began when he volunteered in the Netherlands, working long hours and focusing on the people he was there to serve, rather than on the difficulties he encountered. This experience taught him that good intentions are only valuable when they lead to action. He emphasizes that service does not require grand gestures; simple acts of kindness can make a significant impact.

"Whether you're at home or traveling, there are countless needs all around us," Guest stated. "A simple act, such as offering a listening ear or a meal, can make a world of difference."

Guest offers three practical steps to implement The Holland Principle:

1. Pay Attention: Look for opportunities to help. Whether it’s a coworker under pressure or a neighbor in need, being observant can lead to meaningful actions. 2. Start Small and Start Now: Begin with small acts like making a call, sending a message, offering a ride, or delivering a meal. The importance of the act lies in the action itself, not its size. 3. Make Service a Habit: Guest and his family have made it a tradition to serve others on Christmas Eve, from helping at homeless shelters to assisting families in need.

These actions align with Guest’s experience with USANA. During his travels with USANA founder Dr. Myron Wentz to humanitarian projects, he witnessed the impact of food and nutrition assistance. The USANA Foundation has delivered over 120 million meals and aims to feed 20,000 families by the end of 2026. However, Guest stresses that meaningful service should not be measured by money, scale, or recognition.

"Those of us with plenty have the highest obligation to serve and help those who are less fortunate," Guest said. "You can make the world a better place and change your own life in the process."

Kevin Guest’s invitation to serve is not just a personal philosophy but a call to action. By looking around, finding the need, and taking action, individuals can make a positive impact in their communities and in the world.

Kevin Guest, a musician, author, and humanitarian, shares his leadership and integrity lessons through his book, *All the Right Reasons*. USANA Health Sciences, based in Salt Lake City, has provided nutrition and lifestyle products for over three decades, with a portfolio including award-winning supplements, Celavive® skincare, and healthy living products. The company’s products are used by athletes, Olympians, and health-conscious consumers in more than 25 markets worldwide.