UpHouse Launches Six-Stage Framework for Workforce Development

LOS ANGELES, CA, UNITED STATES, October 28, 2026 /CourierPR/ -- UpHouse, a creative and marketing agency operating in Canada and the United States, has unveiled a six-stage workforce development framework designed to assist industries in attracting new workers, expanding career pathways, and addressing barriers that traditional recruitment campaigns may overlook. The framework is particularly relevant as employers and industry organizations confront a range of workforce challenges, including an aging workforce, evolving skill requirements, competition for specialized talent, and difficulties connecting prospective workers with training and employment opportunities.

According to the World Economic Forum’s Future of Jobs Report 2025, employers anticipate that 39% of workers' core skills will change by 2030, while 63% have identified skill gaps as a significant barrier to business transformation. These challenges are intensifying the pressure on industries to consider how they attract, prepare, and develop future workers.

The six-stage workforce development framework provided by UpHouse organizes workforce development around six interconnected stages, designed to help employers, industry associations, educational institutions, workforce organizations, and community partners understand where barriers exist and how their efforts can work together across the career journey.

The six stages are as follows:

1. Perception: Addressing the beliefs, stereotypes, and barriers that influence whether someone can imagine a future working in a particular industry. 2. Awareness: Making career opportunities more visible and helping prospective workers understand available roles, required qualifications, and potential career pathways. 3. Interest: Building consideration through employer branding, employee value propositions, career development opportunities, and access to training, including free programs, apprenticeships, and on-the-job learning. 4. Experience: Creating opportunities for people to explore careers through workplace tours, hands-on demonstrations, career events, job shadowing, and other real-world interactions. 5. Application: Reducing barriers between interest and action through clearer application processes, accessible information, training pathways, and candidate communications. 6. Entry: Supporting successful workforce participation through onboarding, training, orientation, mentorship, and ongoing communications.

Traditional recruitment campaigns focus on people who are qualified and actively looking for work, but industries also need to reach those who may have relevant skills or potential and have never considered entering the sector. This includes students, newcomers, career changers, and workers with transferable skills. Barriers often begin well before the application, from outdated perceptions and limited career awareness to a lack of information about training programs and pathways into employment.

Addressing these challenges requires coordination among employers, industry associations, educators, and community organizations. UpHouse’s framework provides a way to connect their efforts, identify gaps, and measure progress across the full workforce journey, from changing perceptions and generating interest to training, applications, and successful entry. Organizations can apply the approach across industries including construction, tourism, manufacturing, energy, healthcare, agriculture, and transportation.

UpHouse’s six-stage workforce development framework is a valuable tool for addressing the complex challenges faced by industries in attracting and developing talent. By focusing on the full career journey, from perception to successful entry, the framework offers a comprehensive approach to workforce development that can help industries overcome the barriers to attracting and retaining skilled workers.