Untappd Expands to Wine and Spirits with Major App Redesign
News related to:Untappd · 2 min read
Untappd, the world’s largest beverage discovery and ratings platform, has expanded its offerings to include wine and spirits, marking a significant milestone in its growth. The move comes as the company celebrates nearly 10 million drinks logged on the platform, a testament to the evolving tastes of its customers.
Untappd, part of Next Glass, a company that provides software, data, marketing, payment, and eCommerce solutions for the global beverage industry, has integrated Wine-Searcher, a leading global source of data for wine and spirits pricing and availability. This partnership brings the platform's beverage catalog to over 3 million-plus beers and now includes a vast array of wines and spirits, making Untappd the go-to destination for all types of drinks.
According to Trace Smith, CEO of Next Glass, the expansion reflects the changing beverage landscape.
The new version of the app, Untappd 5.0, includes a comprehensive redesign with a modern user interface, refreshed branding, and new light and dark modes. The update also features rebuilt navigation, personalized recommendations, enhanced stat tracking, and a reimagined community experience. These changes aim to make the app more intuitive and user-friendly, ensuring that users can easily discover new drinks, producers, and venues.
Untappd 5.0 is now available as a free update on the Apple App Store and Google Play. The platform, which has over 12 million users globally and nearly 1.6 billion consumption moments captured worldwide, continues to be a leading app for drinks consumers, retailers, and producers. Untappd’s Untappd for Business product helps bars, restaurants, breweries, and other retailers manage and promote beer, wine, spirits, and food menus in nearly 80 countries.
The collaboration with Wine-Searcher lays the foundation for the next generation of Untappd, moving the platform from the home of beer discovery to a destination for the entire world of drinks.
With this update, Untappd is well-positioned to cater to the diverse needs of its users, providing a comprehensive platform that covers all beverage categories. The company continues to innovate and adapt to the changing preferences of its users, ensuring that it remains at the forefront of the beverage discovery and ratings market.