Truthful Transport Celebrates 16 Years and 12 Years of TruPriceLock™
News related to:Truthful Transport Inc · 2 min read
Truthful Transport Inc., a Florida-based auto transportation company, has marked 16 years of continuous operation and 12 years of its innovative TruPriceLock™ guaranteed-pricing initiative. The company, founded in 2010, has established itself as a true pioneer in the industry, focusing on transparent and accountable pricing for its customers.
The journey of Truthful Transport began with the launch of its 855-SHIP-TRU national toll-free identity, which has become a cornerstone of its customer-facing brand. In 2011, the company took a significant step forward by acquiring ShipTru.com, integrating it into its long-term branding strategy. This acquisition laid the foundation for a family of TRU-branded consumer initiatives aimed at promoting transparency, accountability, and consumer protection.
A key milestone for Truthful Transport came in 2014 when it formally incorporated its written TruPriceLock™ Guarantee into customer quotations. This framework was designed to protect consumers from unexpected price increases, hidden fees, fuel surcharges, and last-minute pricing disputes. The TruPriceLock™ Guarantee has been continuously incorporated into customer-facing transportation quotations since its implementation, serving as the cornerstone for the company's expanded ShipTruPrice™ initiative.
Todd Dernick, the founder of Truthful Transport Inc., emphasized the company's commitment to transparency and consumer protection.
To further strengthen its oversight and commitment to consumer protection, Truthful Transport Inc. has appointed Donn D. Dernick, a retired Federal Investigator with 46.8 years of distinguished federal investigative service, to its Advisory Board. In his advisory role, Mr. Dernick will provide guidance on consumer protection practices, corporate governance, risk management, documentation standards, and regulatory-awareness initiatives. His extensive experience will help ensure that Truthful Transport continues to operate according to the standards its customers expect and deserve.
Truthful Transport Inc. continues to serve a diverse range of clients, including private consumers, military families, classic-car owners, dealerships, and businesses requiring vehicle transportation services throughout the United States. The company emphasizes direct communication, documented pricing, and customer accountability as core operating principles.
As Truthful Transport Inc. enters its seventeenth year of operation, the company intends to continue expanding its consumer-focused technology initiatives, including ShipTruPrice™ and ShipTruAI™, while preserving the values that have guided the organization since its founding.
In 2026, Truthful Transport Inc. further strengthened its commitment to compliance, documentation, accountability, and consumer protection through the appointment of Donn D. Dernick to its Advisory Board. The company remains dedicated to providing its customers with a reliable and transparent transportation experience, built on American accountability and a legacy of transparent pricing.