Truly Grass Fed Refreshes Packaging to Highlight Grass-Fed Standards

CHICAGO, Oct. 21, 2026 /CourierPR/ -- Truly Grass Fed, a premium brand of sustainably produced dairy products from the green fields of Ireland, has unveiled a new packaging design aimed at making it easier for consumers to identify the brand’s commitment to quality and transparency. The refreshed packaging, which will be rolled out across the brand’s product portfolio over the next few months, emphasizes the 95% grass-fed status of its butter and cheese products and highlights its third-party certifications, including Non-GMO Project Verified.

The new look is the result of a recent panel study that provided insights into how shoppers engage with Truly Grass Fed products at the point of purchase. Based on these findings, the brand adjusted its packaging to more prominently reflect its “95% grass-fed” distinction and expand the presence of its third-party certifications, while also strengthening overall brand and product visibility.

The new packaging design is part of a broader strategy to meet growing consumer demand for quality and transparency in dairy products. Over the last year, grass-fed retail value sales for butter and cheese combined were more than twice as large as those for Pasture Raised products. Meanwhile, the volume of total butters and cheeses labeled grass fed is up +4.6% and the value is up +12.3%.

As grass-fed demand continues to grow, Truly Grass Fed is also expanding its U.S. footprint. The brand’s Salted and Unsalted 8oz Butter Blocks are now available at more than 350 Whole Foods Market stores, significantly extending the brand’s existing presence with the retailer and furthering its commitment to making high-quality, grass-fed dairy products more accessible to consumers.

Truly Grass Fed, a premium brand of Irish dairy products crafted with integrity and care for people, animals, and the planet, is now available in more Whole Foods Market stores. The brand’s distinctively creamy and delicious butter and cheese are made from cows that are 95% grass-fed, Non-GMO Project Verified, and free from growth hormones and antibiotics. The brand is strongly rooted in the art of farming but deeply dedicated to sustainability, transparency, and progress with wholesome dairy from cows living their best lives outside, grazing on green Irish grass.