Trü Frü Expands Salt Lake City Manufacturing with $60 Million Investment

SALT LAKE CITY, Nov. 11, 2026 /CourierPR/ -- Trü Frü, a beloved brand of Mars, Incorporated, has expanded its footprint in Salt Lake City, Utah, with the opening of a new $60 million manufacturing space. This move marks a significant milestone for the company, as it will enable Trü Frü to produce 17 million frozen products annually, significantly boosting its domestic production capacity.

The new 35,000 square-foot manufacturing space is located within an existing Mars facility that also produces Nature's Bakery snack bars. This expansion will create more than 100 new jobs in the region, contributing to the local economy and providing diverse career opportunities across engineering, production, and technical trades.

Since its acquisition by Mars in 2022, Trü Frü has seen significant growth, with net sales nearly quintupling. The company has also expanded its presence to 20 global markets, including recent entries into Australia. The new manufacturing space in Salt Lake City is part of Mars' ongoing efforts to accelerate growth for its portfolio of snacking brands.

Trü Frü, known for its real fruit and chocolate snacks, was founded in 2017 in West Valley, Utah. The company's commitment to delivering nutritious and indulgent snacks is reflected in its mission to create genuine moments of real, sensory uplift. Every bite of Trü Frü products is a reminder that when truth meets your senses, life feels a little lighter, brighter, and more honest.

Mars, Incorporated, driven by the belief that the world we want tomorrow starts with how we do business today, is committed to supporting American manufacturing. The company's 170,000 Associates are inspired by the Mars Five Principles, Quality, Responsibility, Mutuality, Efficiency, and Freedom, to act every day to help create a better world for people, pets, and the planet.

The expansion of Trü Frü's manufacturing capabilities is part of Mars' broader strategy to accelerate growth and support its portfolio of snacking brands. With the new facility, Trü Frü is well-positioned to meet rising consumer demand and continue its journey of growth and innovation.