Traverse Bay Farms YouTube Channel Hits 850,000 Views
News related to:Traverse Bay Farms · 2 min read
Traverse Bay Farms, a Northern Michigan-based gourmet food and superfruit company, has reached a significant milestone with its YouTube channel surpassing 850,000 total views. Founded in 2001, the company has been expanding its digital education and video content, covering tart cherries, recipes, wellness, and more.
The Traverse Bay Farms / Fruit Advantage YouTube channel now features an extensive library of videos that address a wide range of topics, from how tart cherry juice concentrate is made to cherry recipes and food pairing ideas. The channel also includes company news, behind-the-scenes stories, and educational resources about the tart cherry industry in Northern Michigan.
According to Andy LaPointe, co-founder of Traverse Bay Farms, the milestone is not just about the number of views but about the impact the content has on consumers.
Traverse Bay Farms has steadily increased its YouTube presence, adding more than 100,000 views since January 2026, when it surpassed 750,000 views. The company has published over 1,000 videos, making its experience available in multiple formats, including articles, videos, recipes, downloadable guides, and interactive digital tools.
"Founded in Northern Michigan, one of America's best-known tart cherry-growing regions, we have a wealth of information to share. After 25 years, we've heard thousands of questions from customers, and those questions give us ideas for articles, videos, and guides that can help the next person searching for the same answer."
The company's educational content includes information about Montmorency tart cherries, tart cherry juice concentrate, cherry capsules, dried tart cherries, cherry recipes, cherry juice recipes, and ways to incorporate tart cherry products into everyday meals. Traverse Bay Farms also publishes educational resources through its website, recipe library, and consumer guides.
Traverse Bay Farms continues to expand its digital content strategy across search, video, social media, and consumer education. The company sees video as an increasingly important way for consumers to discover information, particularly as traditional search engines, social platforms, and artificial intelligence systems increasingly surface video and multimedia content alongside written information.
"After 25 years, we've heard thousands of questions from customers. Those questions give us ideas for articles, videos, and guides that can help the next person searching for the same answer."
Founded in 2001, Traverse Bay Farms is a family-owned Northern Michigan gourmet food and superfruit company based in Bellaire, Michigan. The company offers tart cherry juice concentrate, cherry supplements, dried fruit, salsas, preserves, dressings, and other specialty food products. Traverse Bay Farms has earned 38+ national food awards and operates year-round retail locations in Bellaire and Elk Rapids, Michigan, while serving customers nationwide through e-commerce and wholesale distribution.