Travel China with the Spring Festival Gala Launches New Season

YIBIN, China, Sept. 13, 2026 /CourierPR/ -- Travel China with the Spring Festival Gala, a reality show produced by China Media Group, has launched its 2026 season with a fresh approach to urban cultural tourism. The show, which uses the Spring Festival Gala branch venue cities as its backdrop, aims to showcase the rich cultural heritage and modern development of each city through engaging and interactive content.

The first episode, set in Yiwu, highlighted the city's vibrant and open atmosphere, often referred to as the "world's supermarket." Through cross-cultural interactions, the show provided viewers with a unique glimpse into Yiwu's dynamic market and its role as a global trade hub. The episode received widespread praise, with audiences appreciating the show's ability to blend history with contemporary life.

In the second episode, the show shifted its focus to Yibin, a city known for its historical significance as the first city on the Yangtze River. The program integrated the city's rich cultural heritage, including its tea, liquor, and bamboo traditions, with modern themes such as new energy and ecological governance. By transforming the entire city into a live-action arena, the show showcased Yibin's landscape, culture, and industrial ambitions in a lighthearted and engaging manner. Audiences were able to see the cultural lineage in the charm of tea, liquor, and bamboo, and understand the city's new vitality through its smart manufacturing, particularly in the production of power batteries.

The show's unique format, which transforms one-way city introductions into a flowing, two-way co-creation, has proven successful in making cities more accessible to a wider audience. By leveraging the Spring Festival Gala's existing IP, the show has not only made cities like Yiwu and Yibin more popular but has also allowed more people to appreciate the diverse charm of China. The next episode is set to air soon, promising more discoveries and insights into the country's rich cultural tapestry.

The show's ability to blend history and modernity, culture and commerce, makes it a compelling new paradigm for cultural tourism integration.