Townsquare and Lakes Media Network Partner for Digital Advertising Solutions

PURCHASE, N.Y., Oct. 01, 2026 /CourierPR/ -- Townsquare Media, Inc., a leader in digital advertising and marketing solutions for markets outside the Top 50 in the United States, has entered into a strategic partnership with Lakes Media Network, a radio and digital advertising platform serving Southside Virginia and Northern North Carolina. This collaboration aims to provide Lakes Media Network’s sellers with access to Townsquare Ignite’s advanced digital advertising capabilities, enhancing their ability to offer clients comprehensive, multi-channel advertising solutions.

In 2024, Townsquare launched its Media Partnerships division within Townsquare Ignite, designed to bring its industry-leading digital advertising solutions to other local media companies through a white-label service. This division provides access to Townsquare’s proprietary digital programmatic advertising technology stack, along with its owned and operated portfolio of more than 400 local news and entertainment websites and mobile apps, as well as a network of leading national music and entertainment brands. Digital advertising now contributes more than half of Townsquare’s total revenue and profit.

Lakes Media Network’s portfolio includes several radio stations, including Country US 98.3 (WLUS-FM), Classic Hits Rewind 1019 (WKSK-FM), Urban AC 967 WSHV (WSHV AM-FM), Adult Contemporary 967 HLF (WHLF-FM), Classic Country Legends 105.9 (WMPW AM-FM), and Classic Rock 1045 The Dan (WWDN AM-FM). Its marketing area encompasses Granville, Vance, Franklin, Warren, and Person Counties in North Carolina and Mecklenburg, Halifax, Lunenburg, Brunswick, and Pittsylvania Counties and the City of Danville in Virginia.

This partnership is expected to enhance the advertising capabilities of both companies, providing local and regional clients with advanced digital and radio advertising solutions, thereby strengthening their market presence and client engagement. Through this collaboration, Lakes Media Network will deliver customized, data-driven advertising solutions to local, regional, and national clients across its footprint in Northern North Carolina and Southside Virginia.

Townsquare Media, Inc. is a community-focused digital and broadcast media and digital marketing solutions company principally focused outside the top 50 markets in the U.S. Townsquare Ignite, its robust digital advertising division, specializes in helping businesses of all sizes connect with their target audience through data-driven, results-based strategies, by utilizing a proprietary digital programmatic advertising technology stack with an in-house demand and data management platform and its owned and operated portfolio of more than 400 local news and entertainment websites and mobile apps along with a network of leading national music and entertainment brands, collecting valuable first-party data. Townsquare Interactive, its subscription digital marketing services business, partners with SMBs to help manage their digital presence by providing a SAAS business management platform, website design, creation and hosting, search engine optimization, and other digital services. And through its portfolio of local radio stations strategically situated outside the Top 50 markets in the United States, it provides effective advertising solutions for its clients and relevant local content for its audiences.

This strategic partnership underscores Townsquare’s commitment to expanding its reach and offering innovative advertising solutions to local media companies.