Topsort Expands Commerce Media with Universal Ads Across CTV and Streaming

Topsort, an AI-native monetization infrastructure company for modern commerce, has expanded its commerce media offerings with the introduction of Universal Ads. This new channel enables retailers and marketplaces to extend their advertiser campaigns across various digital environments, including connected TV (CTV), streaming, and digital inventory from major publishers such as NBCUniversal, Paramount, and Warner Bros.

The move comes as consumer attention shifts across multiple digital touchpoints, including search, social media, streaming, and AI-driven platforms. For retailers and marketplaces, the opportunity is to bring the advertiser demand they have already built into more of these environments, thereby maximizing their reach and engagement.

With Universal Ads, these businesses can now extend their existing advertiser demand into premium video inventory using the same Topsort Offsite workflow. Advertisers simply select Video and Universal Ads, upload a video of up to 60 seconds, set their budget and bidding strategy, and launch. Because campaigns are video-based rather than product-based, no catalog synchronization is required.

Regina Ye, CEO of Topsort, stated, "The boundaries of commerce media are disappearing. What used to be separate channels, formats, and advertising systems are becoming one connected monetization layer. The future isn't about adding another place to run an ad. It's about giving commerce businesses the intelligence and infrastructure to activate demand wherever opportunity exists."

Universal Ads expands Topsort's Offsite capabilities into premium video inventory across North America and Europe, including reach across up to 90% of U.S. households. This move helps marketplaces and vendors extend their campaigns beyond the marketplace at significant scale. For CTV, where viewers cannot click ads displayed on television screens, campaign performance is measured using view-through attribution rather than click-through attribution.

The launch reflects a broader evolution in commerce media: as advertiser programs expand across more channels and formats, the infrastructure behind them needs to evolve with them. Topsort is building connected infrastructure to help retailers and marketplaces activate demand across more environments from one place.

According to Regina Ye, "Topsort is committed to providing the tools and infrastructure that enable commerce businesses to thrive in a rapidly changing digital landscape. With Universal Ads, we are empowering our clients to reach their audiences wherever they are, driving greater engagement and ROI."

The new channel is now available as an Offsite channel through Topsort, offering a seamless and efficient way for retailers and marketplaces to expand their advertising efforts.