TNL Mediagene's GIZMART Hits Over ¥1.1 Billion in Co-Development GMV with Keychron

TNL Mediagene, a technology and digital media company, announced that its content commerce and crowdfunding platform, GIZMART, has achieved significant milestones with its co-development projects with Keychron. The three campaigns have generated a cumulative gross merchandise value (GMV) of over ¥1.1 billion, with the most recent Keychron Orca echo campaign alone contributing ¥704.6 million.

The collaboration began with the Keychron Nape Pro, which saw two successful campaigns generating approximately ¥420.4 million in combined GMV. Following the success of these initial projects, the partnership expanded to include the Keychron Orca echo, further solidifying the relationship between the two companies.

According to the press release, the Keychron Orca echo campaign not only contributed significantly to the GMV but also enhanced the Company's approach to community-driven commerce. Throughout the campaign, GIZMART and Gizmodo Japan maintained multiple touchpoints with the community, including livestreams and in-person touch-and-try events. Approximately 70% of purchasers indicated that they discovered the Keychron Orca echo through Gizmodo Japan.

The success of these co-development projects has also bolstered the Company's commerce ecosystem. As of August 2026, the registered membership on CoSTORY, GIZMART's commerce platform, grew approximately 4.4 times year over year to approximately 87,000 members. This growth underscores the increasing engagement and interest in the Company's content commerce initiatives.

Motoko Imada, Co-Founder and CEO of TNL Mediagene, expressed satisfaction with the collaboration, stating, "We are very pleased to see our collaboration with Keychron grow across multiple projects and surpass ¥1.1 billion in cumulative GMV. What began with Keychron Nape Pro has evolved through Keychron Orca echo into a deeper approach that brings together product development, editorial storytelling, and ongoing engagement with our community."

The Company intends to continue expanding its partnership with Keychron, with the next co-development project currently in preparation. TNL Mediagene also plans to actively pursue collaboration opportunities with other brands, applying the experience and insights gained through these projects to further develop its content commerce business.

The press release highlights the strategic partnership between TNL Mediagene and Keychron, showcasing how their collaboration has not only driven significant financial success but also enhanced the Company's content commerce strategy. The success of these projects illustrates the potential for brands and media companies to collaborate effectively in the digital age, leveraging community engagement and editorial storytelling to drive product discovery and broader retail distribution.