tm:rw Launches Nine Live Studios in Times Square Flagship
News related to:tm:rw · 2 min read
NEW YORK, Oct. 6, 2026 /CourierPR/ -- tm:rw, the global innovation retail destination, has transformed its Times Square flagship store into a groundbreaking live commerce hub, launching tm:rw Studios on October 6, 2026. The nine branded studios, each dedicated to a different partner brand, offer a unique shopping experience where products are demonstrated live on TikTok Shop, allowing customers to buy what they see in real-time.
The launch lineup includes eleven brands: TDM, Whoop, HoverAir, Cozyla, Robosen, Amazon, Anker, Memomind, AEKE, Target Darts, and SIQ. These brands have featured innovations placed inside the studios, with live demonstrations by creators and co-hosts, including Nick Kosir, Maria Pratt, and Pablo Velasco. The studios are designed to showcase the full experience of the products, providing a seamless transition from the physical store to the virtual shopping experience on TikTok.
One of the key features of tm:rw Studios is the permanent live studio that will remain open for creators and the public to stream from, making live commerce a fixture of the store. This move reflects the growing momentum of TikTok Shop, which saw U.S. gross merchandise value nearly double to an estimated $11.8 billion in the first half of 2026. With this growth, TikTok Shop is on track to cross $100 billion globally by year's end, positioning the platform as the largest market in the U.S.
tm:rw, known for its 22,000 sq ft Times Square flagship and over 120 brands, including more than 50 exclusive to the store, has been at the forefront of retail innovation. The company's latest move underscores its commitment to redefining the shopping experience and leveraging the power of live commerce. To watch the tm:rw Studios livestream, follow @seeyou.tmrw on TikTok.
The timing of the launch reflects the rapid growth of TikTok Shop, which has seen significant expansion and success. The platform's U.S. gross merchandise value nearly doubled to an estimated $11.8 billion in the first half of 2026, putting the platform on track to cross $100 billion globally by year's end, with the U.S. now its largest market. This growth underscores the increasing importance of live commerce and the potential for brands to engage customers in new and innovative ways.
tm:rw Studios represents a significant step forward in the integration of retail and digital commerce. By turning its flagship store into a live broadcast hub, tm:rw is not only providing a unique shopping experience but also setting a new standard for how brands can connect with customers in the digital age. The nine studios and the permanent live space will allow for continuous engagement, ensuring that the store remains a dynamic and interactive environment for both creators and consumers.
The launch of tm:rw Studios is part of a broader trend in retail innovation, where physical stores are increasingly being transformed into immersive experiences that blend the best of offline and online shopping. As more brands and retailers explore the potential of live commerce, tm:rw is positioning itself as a leader in this space, demonstrating the potential for retail to evolve and adapt to the changing landscape of consumer behavior.