Three Lithuanian Companies Host ERA Ecommerce Event

VILNIUS, Lithuania, October 5, 2026 /CourierPR/ -- Everflow, PartnerGap, and PlatformPay.io have teamed up to host ERA, a one-day, invite-only event focused on ecommerce and affiliate marketing, in Vilnius, Lithuania on October 6. The gathering aims to bring together leaders in the ecommerce and performance marketing industries to discuss key areas of growth: expansion, retention, and acquisition.

Lithuania, known for its active affiliate marketing community and numerous unicorn start-ups, has lacked dedicated events for industry professionals. ERA seeks to fill this gap by providing a platform for meaningful networking and open dialogue among those actively building and scaling businesses. The event will take place at Tech Zity in Vilnius and is designed for ecommerce founders, brand leaders, publishers, investors, and senior performance marketing operators.

Unlike traditional conferences, ERA will feature peer-led discussions and candid conversations, fostering a community-oriented atmosphere. The event is structured around the framework of "Expansion, Retention, and Acquisition," three interconnected areas that play a critical role in the growth of an ecommerce business.

Expansion is about finding new avenues for growth: identifying partners, building relationships, entering new markets, and extending a brand's reach. PartnerGap brings this perspective through its work building, managing, and scaling affiliate and partnership programs, helping businesses turn partnerships into sustainable revenue channels.

Retention looks at what happens after a customer has been acquired. PlatformPay.io works with ecommerce merchants to increase the long-term value of their existing customers through transparent subscription programs and revenue optimization, with a focus on increasing customer lifetime value and developing recurring revenue.

Acquisition completes the framework by helping businesses understand where customers come from and which channels are actually contributing to growth. Everflow provides the tracking, attribution, partner management, and analytics infrastructure that allows brands to measure performance across affiliates and other marketing channels and make informed decisions about where to scale.

According to the release, Everflow is an advanced partner marketing and performance tracking platform that transforms how brands scale through partnerships. By unifying affiliate management, influencer tracking, and multi-channel attribution, Everflow provides the real-time data needed to identify high-ROI traffic sources and automate global partner payments. Trusted by over 1,200 growth-focused brands, Everflow simplifies complex performance marketing into actionable growth.

PartnerGap is an affiliate marketing agency that builds, manages, and scales affiliate programs for SaaS, DTC, e-commerce, and wellness brands across Europe and the US. Combining strategy with hands-on execution, the agency recruits and manages partners, negotiates commercial deals, and drives affiliate performance to turn partnerships into a scalable revenue channel.

PlatformPay.io delivers subscription-based payment optimization solutions that help businesses grow securely and efficiently in global markets. With expertise in payment infrastructure, risk management, and regulatory compliance, they are dedicated to giving merchants the tools they need to expand and increase their margins confidently in today's fast-moving marketplace.

The event is designed to encourage open dialogue around what is working now, what is changing, and where the industry is heading. Topics will span affiliate and performance marketing, artificial intelligence, international scaling, and the strategies behind sustainable, compounding growth.

The three hosts see ERA as an opportunity to strengthen connections across the industry and support the continued evolution of ecommerce and affiliate marketing in Lithuania. By bringing together diverse perspectives, the event aims to foster a community that can drive sustainable growth and innovation in the region.