ThredUp Launches Live Shows on Whatnot for Secondhand Fashion
News related to:ThredUp · 2 min read
OAKLAND, Calif., Sept. 29, 2026 /CourierPR/ -- ThredUp, one of the world’s largest online resale platforms, is expanding into live shopping with the launch of its first live shows on Whatnot, the largest live commerce platform in the US, UK, and Europe. The move marks ThredUp's official foray into live commerce, aiming to grow into a trusted destination for secondhand fashion on Whatnot.
The live shopping market has reached an estimated $22 billion across North America and Europe, with fashion being Whatnot’s largest category by order volume. This launch brings ThredUp’s millions of unique secondhand fashion SKUs and purpose-built resale infrastructure to Whatnot’s community-driven marketplace. ThredUp aims to increase live show frequency, growing into a trusted destination for secondhand fashion on Whatnot.
Beyond the Whatnot channel launch, ThredUp is exploring additional ways to empower Whatnot’s seller community with its proprietary resale technology. Areas of focus include providing access to ThredUp's inventory directly to Whatnot fashion sellers, equipping them with data-driven curation tools to build selections tailored to their audiences, and using ThredUp's logistics infrastructure to make receiving that inventory seamless.
ThredUp’s first live show on Whatnot will offer a wide range of secondhand garments across value, contemporary, and luxury brands, all at up to 90% off estimated retail price. This launch is part of ThredUp’s broader mission to inspire the world to think secondhand first, making it easy to buy and sell secondhand, unlock value, and do good for the planet.
By extending the life cycle of clothing, ThredUp is changing the way consumers shop and ushering in a more sustainable future for the fashion industry. The company aims to leverage its proprietary operating platform, which consists of distributed processing infrastructure, proprietary software and systems, and data science expertise, to support the growth of Whatnot’s seller community and provide a seamless shopping experience for buyers.
ThredUp is committed to transforming the resale market by integrating its technology and expertise with Whatnot’s community-driven platform, aiming to create a more sustainable and engaging shopping experience for consumers.
The collaboration between ThredUp and Whatnot is expected to benefit both parties. For Whatnot, it brings a vast array of secondhand fashion options to its platform, enhancing the shopping experience for its users. For ThredUp, it provides a new channel to reach a broader audience and increase its market presence in the live commerce space.
In conclusion, ThredUp’s expansion into live shopping on Whatnot is a significant step in the company’s mission to promote sustainability and provide consumers with a wide range of secondhand fashion options at affordable prices. The launch of the first live show on September 29, 2026, marks the beginning of a new era in the resale industry, where technology and community come together to drive growth and sustainability.