The Old Vine Registry Launches OVR Seal to Highlight Authentic Old-Vine Wines
News related to:The Old Vine Registry · 2 min read
SAN FRANCISCO, Calif., Oct 01, 2026 /CourierPR/ -- The Old Vine Registry, the world's largest and most authoritative public database of old vineyards, has launched a new program aimed at connecting consumers directly with the vineyards behind their wine. The OVR Seal, which will be affixed to wine labels, digital marketing materials, and more, allows registered producers to highlight the documented old-vine status of their wines.
According to Alder Yarrow, the Architect and Manager of the Old Vine Registry, the program is designed to build demand for old-vine wines, ensuring that vineyards remain in operation rather than being replanted.
To qualify for the OVR Seal, a wine must have at least 85% of its grapes sourced from vineyards registered in the Old Vine Registry, at one of five age tiers: 35+, 50+, 75+, 100+, or 150+ years. This certification is intended to provide consumers with a clear and transparent way to identify old-vine wines, enhancing their understanding of the unique characteristics and history behind the grapes.
Ten producers across seven countries have already committed to using the seal. Among the early adopters are Seghesio Family Vineyards in California, Seghesio Family Vineyards, and Plaimont in Gascony, France.
Other early adopters include Bedrock Wine Company in Sonoma, California; Garage Wine Company in Chile; AYA Estate in Bulgaria; Sown Estate in Napa, California; Methymnaeos Organic Wines in Greece; Ciclo Andino and Versado in Argentina; and Woolridge Creek Winery in Oregon. These producers are eager to showcase their commitment to preserving old vineyards and sharing their heritage with consumers.
The OVR Seal is available now for any permitted use, including wine packaging. Registration requires a qualifying vineyard in the Registry and a one-time fee of $300, designed to make the seal accessible even to the world's smallest producers. Registration is available at oldvineregistry.org/seal.
The Old Vine Registry, which was initiated by Jancis Robinson in 2010 and launched publicly in 2024 as a crowd-sourced resource, now boasts more than 12,500 vineyards registered across 43 countries. The Registry is owned and operated by the Old Vine Registry Foundation, a not-for-profit organization dedicated to establishing a credible global category for old-vine wines and communicating their cultural and viticultural value.
The launch of the OVR Seal marks a significant step in the Registry's mission to protect and promote old vineyards.
With the new seal, consumers can now easily identify and appreciate the unique characteristics of old-vine wines, supporting the preservation of these historic vineyards and the stories they tell.