Thailand Highlights Film Locations at TIFF 2026
News related to:Tourism Authority of Thailand (TAT) · 1 min read
BANGKOK, Sept. 26, 2026 /CourierPR/ -- Thailand's Tourism Authority (TAT) has made a significant move into the global spotlight by leveraging the Toronto International Film Festival (TIFF) 2026. The campaign, titled "Amazing Location: From Scene to Scenic," showcased the country's diverse filming locations, experienced production crews, and cultural richness, aiming to turn on-screen stories into real-world travel experiences.
At TIFF 2026, Thailand's film industry gained a platform to highlight its growing strength as an international filming destination. The world premiere of Banjong Pisanthanakun's "Inherit" in the Centrepiece programme and the premiere of "Always Lalisa," a documentary about the global star LISA, in the Gala programme, underscored the country's talent and creativity.
TAT used the festival to emphasize the potential of set-jetting and film-inspired travel. Through the "Amazing Location: From Scene to Scenic" campaign, the authority showcased Thailand's diverse landscapes, experienced production teams, and competitive incentives.
This discussion delved into the role of Thailand's locations in shaping global cinema.
TAT also presented 10 highlighted filming routes across the country and held meetings with over 40 international production companies, entertainment media, and industry representatives. The joint presentation highlighted Thailand's robust production ecosystem, skilled workforce, infrastructure, and incentives, including cash rebates of up to 30%.
The momentum from TIFF 2026 will continue through upcoming Fam Trips, designed to bring international producers, industry professionals, and talent to experience Thailand's locations firsthand. These trips aim to translate global visibility into future productions, partnerships, and travel experiences.
The initiative reflects TAT's strategic approach to leveraging the film industry to boost tourism. By turning on-screen stories into real-world travel opportunities, the authority hopes to attract more visitors and enhance the country's reputation as a premier filming destination.