Terminus Capital Partners Invests in PickTrace to Accelerate Agriculture Tech

LOS ANGELES and ATLANTA, Oct. 13, 2026 /CourierPR/ -- Terminus Capital Partners has made a majority investment in PickTrace, a leading provider of workforce management, labor compliance, and operations technology tailored for agriculture. This move positions PickTrace to accelerate its product innovation, expand its platform, and unlock new markets, with the ultimate goal of becoming the core operating system for specialty agriculture.

Founded by brothers Austin and Harrison Steed, who grew up working on their family's blueberry, avocado, and citrus farm in Southern California, PickTrace has established itself as a key player in the labor compliance and time & productivity market niche within AgTech. The company’s platform supports a range of critical agricultural operations, including workforce onboarding, time and productivity management, payroll and compliance workflows, field operations, logistics, quality control, and other operational processes.

The investment by Terminus Capital Partners is part of a broader strategy to support and accelerate the growth of PickTrace. The partnership will enable PickTrace to build a leader in the fragmented specialty grower AgTech market. By leveraging TCP’s expertise, PickTrace aims to enhance its platform capabilities and customer support, ensuring that it remains at the forefront of agricultural technology.

PickTrace’s roots in agriculture run deep, with the company’s founders having firsthand experience in the challenges faced by growers. This direct understanding of the industry, combined with a culture of deep customer empathy, continues to shape how PickTrace builds and delivers its technology. Austin and Harrison Steed are excited to continue partnering with TCP as they pursue their long-term vision for agricultural technology.

Since its founding, PickTrace has expanded beyond its roots in workforce management to support a growing range of critical agricultural operations. Its platform spans workforce onboarding, time and productivity management, payroll and compliance workflows, field operations, logistics, quality control, and other operational processes. By connecting workflows and data across the business, PickTrace helps operators reduce manual processes, improve visibility, and turn real-time information into actionable insights.

Agricultural businesses operate in an exceptionally complex environment, managing large and often seasonal workforces across disparate acreage and diverse crops while navigating evolving compliance requirements, cost pressures, and the need to continually improve productivity. PickTrace combines firsthand industry knowledge, purpose-built technology, white-glove implementation support, and high-touch customer success to solve these challenging problems faced by growers every day.

Through its majority investments, Terminus Capital Partners works closely with management teams to drive sustainable, long-term value creation. As part of the transaction, TCP will provide strategic and operational support as PickTrace continues pursuing its long-term vision for agricultural technology.