Teads, Koddi Partner for Retail Media Standardization

NEW YORK, Sept. 29, 2026 /CourierPR/ -- Teads, the omnichannel outcomes platform, and Koddi, a leading commerce media platform, have announced a strategic partnership aimed at addressing the primary barriers facing advertisers in the retail media space. According to a recent IAB Europe report, the fragmentation of retail media networks and a lack of standardization remain the top challenges for buy-side stakeholders.

The integration of Teads' real-time bidding (RTB) capabilities with Koddi's commerce media platform will enable advertisers to unify onsite retail media with their broader omnichannel strategy. This will allow for seamless activation of Sponsored Product Ads (SPAs) and high-intent Display placements in Teads Ad Manager across Koddi-powered networks in the US and Europe, including platforms such as Gopuff UK, Hopper, and Wolt Ads.

Retailers using Koddi Ads are adopting open programmatic to maximize inventory yield and meet demand in their preferred demand-side platform (DSP). Supported by sales teams in over 55 countries, Teads is working with Koddi Ads retailer partners, such as Wolt Ads, to support scaled and differentiated advertiser demand.

Koddi's commerce media platform enables retailers to open their valuable onsite inventory programmatically while maintaining complete control over inventory, pricing, and quality standards. Through this partnership, enterprise networks using Koddi's platform can now access Teads' global advertiser base seamlessly without managing custom, proprietary integrations.

This partnership establishes a foundation for expanded ad format support and additional retail partnerships across markets in the future.

Teads, headquartered in New York with a global team of around 1,700 people in 30+ countries, is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. The company is directly partnered with more than 10,000 publishers and 20,000 advertisers globally.

Koddi, founded in 2014 and joined forces with DoorDash in 2022, is the leading retail and commerce media technology for enterprises. The company is leading the fast-growing rise of commerce and retail media, with more than a decade of experience and powering billions of media spend.

Teads and Koddi's partnership is expected to drive significant growth in the retail media space by providing a standardized platform for advertisers and retailers to connect and optimize their media investments. The companies aim to create a more efficient and effective advertising ecosystem, ultimately benefiting both buyers and sellers in the retail media landscape.