TCL showcases AI and display innovations at IFA 2026

BERLIN, At the IFA 2026 electronics and home appliances trade fair, TCL showcased its vision for an AI-inspired life through an immersive "Inspiration Habitat" exhibit, highlighting next-generation displays, smart home experiences, and sustainable energy solutions.

Daniel Sun, CTO of TCL Industries, stated, "At IFA 2026, TCL is demonstrating how AI and display innovation can enhance intuitive, immersive, and human-centered experiences. Through our Screen Universe, we are transforming advanced display technologies and AI capabilities into tangible home experiences."

The exhibition centered on TCL's Screen Universe, which brought together voices from technology, entertainment, and creative industries to explore the evolution of screens into intelligent interfaces. Key highlights included the TCL X11L SQD-Mini LED TV, which features a 100% BT.2020 All-Scene Wide Color Gamut, precise dimming, and HDR 10,000 nits peak brightness. TCL also introduced the world's first Dolby Vision-certified RayNeo GT Max AR Glasses, enabling premium viewing beyond the living room.

TCL's latest NXTHOME™ ecosystem showcased a future-oriented approach to connected living, combining smart displays, connected home appliances, AI experiences, interior design, and sustainable living. The AiMe Family Companion Robot, which uses natural multimodal interaction and lifelike motion control, was a key component. TCL's AI-powered appliances, such as the FreshIN 3.0 Ultra Air Conditioner, TCL Free Built-in Refrigerator, and TCL AI SuperDrum Laundry Tower P9 Ultra, translated AI capabilities into practical experiences in air care, food storage, and laundry care.

TCL's advanced display technology brand APEX demonstrated innovations across IJP OLED, color e-paper, and Light Field 3D, opening new possibilities for large-screen entertainment, high-performance gaming, automotive displays, and emerging applications.

The FIBA Women's Basketball World Cup 2026, taking place in Berlin during IFA, provided an opportunity for TCL to extend its vision through sports-inspired fan experiences. TCL is embedding the spirit of TCLforHer across its activations and global communications, celebrating the confidence, resilience, and ambition represented by women's basketball.

Founded in 1981, TCL, short for "The Creative Life," operates through two entities, TCL Industries and TCL Technology, delivering innovative solutions in TVs, smartphones, audio products, smart home devices, display technologies, and clean energy. With 50 R&D centers and 47 manufacturing bases globally, TCL operates in over 160 countries and regions, establishing its position as a globally competitive smart technology brand.