TCL brings innovative fan experiences to FIBA Women's Basketball World Cup 2026

BERLIN, As the FIBA Women's Basketball World Cup 2026 kicks off in Berlin, technology company TCL is leveraging its partnership to bring innovative fan experiences that celebrate women athletes and extend the game’s energy beyond the court. TCL, a FIBA Global Partner, has launched its TCLforHer initiative, designed to enhance the fan experience and inspire women around the world.

Wei Xue, Vice President and ESG Director of TCL Technology and Chairman of the TCL Charity Foundation, emphasized the significance of the event: "The FIBA Women's Basketball World Cup is a powerful platform for celebrating the confidence, resilience, and teamwork that define women's basketball. Through TCLforHer and our partnership with FIBA, we are using technology to not only enhance the fan experience but also to inspire more women to pursue their potential."

At the heart of TCLforHer is the TCL Player of the Game award, which will honor standout performances across 36 games, recognizing the skill, strength, leadership, and resilience shown by female athletes on the court. Beyond the court, TCLforHer aims to support women's personal development through partnerships with initiatives like FIBA's "Her World, Her Rules," which encourages girls and women to build confidence and pursue their potential through sport.

TCL's presence at the tournament is evident through various fan activations. Courtside advertising boards and on-court decals will showcase TCL's commitment, while media backdrops and a dedicated fan interactive booth at Berlin Arena will engage spectators. Fan activations like the TCL Lucky Frame, giant TIFO displays, and TV giveaways will turn live game highlights into memorable moments.

TCL is also extending the passion of the game to home entertainment and mobile devices. Fans can watch the action on large living-room screens, explore more personal viewing through wearable displays, or follow and share moments on mobile devices. This rich range of on-screen experiences brings the game's energy into more everyday settings.

Sport is a key pillar of TCL's global brand strategy, serving as a shared language to create emotional connections with audiences across cultures. The company's global partnership network includes official relationships with the Olympic and Paralympic Games, as well as local football partnerships with major European national teams and clubs. These partnerships help TCL bring fans closer to their favorite athletes and teams, igniting more moments of inspiration.

Founded in 1981, TCL, short for "The Creative Life," is dedicated to empowering smarter, healthier lifestyles through next-generation experiences. Operating through two independent entities, TCL Industries and TCL Technology, the company delivers innovative solutions in TVs, smartphones, audio products, smart home devices, display technologies, and clean energy. With 50 R&D centers and 47 manufacturing bases globally, TCL operates in over 160 countries and regions, reinforcing its position as a globally competitive smart technology brand.