Tate McRae Launches Signature Fragrance TATE 01
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NEW YORK, Oct. 1, 2026 /CourierPR/ -- Singer, songwriter, and dancer Tate McRae has expanded her beauty empire with the launch of her signature fragrance, TATE 01. The multi-platinum artist, known for her hit songs and sold-out tours, has ventured into the world of scents with a product that she describes as an "elevated second skin."
McRae’s TATE 01, created in partnership with Scent Beauty, Inc., is a sophisticated fragrance that evolves with the wearer throughout the day. The scent opens with a sparkling bergamot and airy clary sage, before unfolding into a radiant heart of luminous white florals. As it settles, warm amber, creamy tonka bean, sandalwood, and soft woods meld seamlessly into the skin, leaving a comforting, sophisticated, and unforgettable trail.
TATE 01 is available for purchase directly from the brand’s website, tatebytm.com, in sizes ranging from 10ml to 100ml, priced at $30 to $82 USD. The fragrance will expand into the nation's largest beauty retailer, Ulta Beauty, launching online on October 16 and in-stores nationwide on October 25. Ulta Beauty, serving as the exclusive partner in the U.S., will provide an immersive in-person touchpoint in all 1,500+ store locations across the country.
McRae, who has garnered over 29 billion career streams and multiple #1 Top 40 hits, is no stranger to the spotlight. Her latest venture into fragrance is part of a broader beauty legacy that includes her collaboration with Scent Beauty.
The fragrance campaign, shot by legendary photographer Mario Sorrenti, channels the iconic mood of '90s supermodel culture, effortless, sensual, and strikingly real. Set against sweeping natural landscapes, the visuals bridge softness and strength to define the TATE 01 brand world, highlighting McRae's distinct individuality and grounded confidence.
McRae's impact extends far beyond the music industry. She has been recognized on the 2021 Forbes 30 Under 30 list and has graced the worldwide cover of TIME100's Next issue. Her latest album, So Close To What, debuted at #1 on the Billboard 200 chart, featuring tracks "Revolving door" and "It's ok I'm ok," both of which hit #1 on Billboard's Hot Dance/Pop Songs chart. Her latest sold-out global Miss Possessive Arena Tour had over 80 dates and a million tickets sold.
With TATE 01, McRae continues to push boundaries and redefine what it means to be a multi-faceted artist.