Surfshark Acquires Optery to Expand Data Protection Capabilities

VILNIUS, Lithuania, Sept. 8, 2026 /CourierPR/ -- Surfshark, a global cybersecurity and digital privacy company, has expanded its ecosystem by acquiring Optery, a U.S.-based data removal provider. This move comes as Surfshark continues to invest in top-tier privacy solutions to protect individuals from evolving digital threats.

Founded in 2015, Surfshark has built a multi-brand portfolio that includes a premium audited Virtual Private Network (VPN), scam protection solutions, antivirus software, and privacy-focused brands such as Incogni, Ironwall, and HeyPolo. The acquisition of Optery marks the second strategic move for Surfshark in 2024, following the acquisition of Ironwall, a data-removal service for public sector officials, government employees, and executive teams.

Optery specializes in deleting personal information from search engine results, data brokers, and people-search sites. By integrating Optery's specialized scanning technology, detailed screenshot reporting, and extensive U.S. data broker coverage, Surfshark aims to enhance user protection and accelerate innovation in the cybersecurity industry.

Vytautas Kaziukonis, founder and chairman of the board at Surfshark, stated, "At Surfshark, our goal is to empower people to take full control of their digital lives. With Optery on board, we're further expanding our personal data protection capabilities and unlocking exciting new potential for innovation."

Lawrence Gentilello, CEO and founder of Optery, echoed the sentiment, saying, "Joining the Surfshark is an exciting milestone that reflects a strong shared commitment to prevent cyber and physical threats with personal data removal. By pooling our knowledge with Incogni, Ironwall, and Surfshark, we can collaborate extensively to deliver even greater protection for our users."

Darius Belejevas, CEO of Incogni, expressed, "Our goal has always been to give people absolute control over their digital footprint. With the acquisition of Optery, we are doubling down on its mission to tackle the root cause of scams and privacy violations, the widespread monetization of personal data. With Optery's deep U.S.-market expertise and Incogni's global scale, we will be able to create an unmatched defense for everyday internet users."

Optery will continue to operate as a standalone company with its own team, client base, technical architecture, and features. The acquisition aligns with Surfshark's strategic commitment to invest in top-tier privacy solutions and strengthen individual security against evolving digital threats.