Superga x Pasqua Launches Limited-Edition Vineyard Boot

VERONA, Italy, Sept. 30, 2026 /CourierPR/ -- A new collaboration between two Italian brands has been announced, bringing together the values of a wine company and a fashion brand that both speak of style and savoir-faire, cutting across their respective industries. The partnership, dubbed "Superga x Pasqua," marks the first time that Superga, the historic Italian footwear brand founded in Turin in 1911, has worked with Pasqua Wines, a Veronese winery with a strong global vision and a contemporary soul.

The collaboration, which is a limited-edition initiative, introduces the language of fashion into the vineyard with a rubber boot inspired by countryside style, reinterpreted through a modern, sophisticated Italian aesthetic. The boot is customized with a double logo, symbolizing the meeting of two visions that share the ability to turn a strong Italian identity into a language that is memorable, celebrated, and cosmopolitan.

Pasqua Wines, based in Verona, interprets Valpolicella wine and Made in Italy with a creative, irreverent, and worldwide perspective. Superga, with its essential design and imagery that has won over fashion icons and celebrities over the years, contributes to the initiative a heritage of more than a century. The result is a boot designed for experiencing the vineyard with style and comfort.

The project, which debuts with an exclusive drop reserved for press and VIPs, is conceived as a true statement piece. The boot, already available, inaugurates a partnership that unites two brands speaking to different audiences, with a voice able to cross borders, ages, and cultures. The collaboration is led by Riccardo Pasqua, CEO of Pasqua Wines, and Lorenzo Boglione, CEO of the BasicNet Group, which owns Superga.

Pasqua Wines, founded in 1925 and owned by the Pasqua family, has a long history of producing and promoting prestigious Veneto wines. The company’s ambition is to carry into the future, with renewed stylistic codes, all the winemaking experience consolidated over more than 100 years of history. The winery, which has been in the third generation, has also invested in the Sangue d'Oro winemaking project in Pantelleria, owned by actress and international style icon Carole Bouquet, acquiring the property and thus combining an oenological vision with the protection of the island's cultural heritage.

Superga, one of the brands owned by the BasicNet Group, which also holds Kappa®, Robe di Kappa®, Jesus® Jeans, K-Way®, Briko®, Sebago®, Woolrich®, and Sundek®, is a leading brand in apparel, footwear, and accessories for sport and leisure. BasicNet operates worldwide through a network of entrepreneurs who, under license, manufacture or distribute the Group's branded products. All business processes take place exclusively via the Internet, which makes BasicNet a "fully web integrated company."

The partnership between Superga and Pasqua is a testament to the Italian way of life, which is unique and admired all over the world. The collaboration aims to reinterpret this attitude in a contemporary key, transforming a functional object of everyday work in the vineyard into an expression of style, as they do with every project. The result is a boot that combines the values of two companies that have built their stories across multiple generations and the ability to turn an identity deeply rooted in their territory into an emblem recognizable well beyond national borders. The partnership carries the language of fashion among the vine rows, turning a functional work object into a new expression of contemporary Made in Italy.