Sunrise Senior Living Acquires New Majority Investor BDT & MSD Partners

MCLEAN, Va., Oct. 6, 2026 /CourierPR/ -- Sunrise Senior Living, a leading provider of senior living communities, has announced a significant shift in its ownership and management structure. The company, which operates more than 230 communities across the United States and Canada, serving more than 22,000 residents, is set to undergo a major transformation with the acquisition by BDT & MSD Partners, a merchant bank and investment partner to leading businesses and management teams.

For more than 45 years, Sunrise has been at the forefront of modern senior living, pioneering quality, innovation, and exceptional resident experiences. Founded in 1981, the company has grown to become a leading operator, owner, and developer of private-pay luxury and premium senior living communities. Its platform includes a third-party management business, an active joint venture investment platform, and a significant development pipeline of more than 50 new communities with an expected development cost of approximately $7.5 billion.

The transaction, which marks a new chapter for Sunrise, comes at a time when generational demographic shifts are driving growing demand for high-quality senior living. The company's experienced leadership team, trusted brand, specialized operating capabilities, and robust development platform position it well to meet this increasing need through its differentiated, service-oriented approach.

BDT & MSD Partners brings decades of experience investing in and partnering with leading real estate operating businesses, including Greystar, Speed Bay, and Auberge Collection. The firm also owns and operates assets such as Four Seasons Hualalai, The Boca Raton, and Four Seasons Jackson Hole, and has developed distinctive hospitality and residential properties like Naples Beach Club and the soon-to-open Knox Street in Dallas. BDT & MSD's deep experience investing in specialized operating platforms, combined with its hospitality and residential expertise and long-term partnership-oriented approach, brings a differentiated perspective to Sunrise, where hospitality, customer care, brand, and real estate intersect.

PSP Investments first invested in Sunrise in 2014 and became its sole owner in 2023, a transition that gave the Company the flexibility to pursue and realize new growth opportunities and partnerships. The transaction is expected to close in 2027, subject to customary regulatory approvals.

Following the transaction, Sunrise's senior leadership team will remain in place and continue to manage its communities, investing significant personal capital alongside BDT & MSD's majority investment.