Structure Properties Brings Investor Discipline to San Francisco Property Management

Structure Properties, a full-service property management firm founded in 2009, has brought an investor's discipline to the tight rental market of San Francisco. The firm operates with a unique approach that blends traditional property management with asset management, setting it apart in a market where average apartment rents rose 15.4% year over year to $4,180 per unit in the third quarter of 2026. Downtown and SoMa neighborhoods saw even stronger growth, with increases of 25.3% and 20.1%, respectively. Vacancy rates remained low, holding at 3.0% citywide.

Structure Properties’ internal portfolio statistics reflect even better performance. Rents in their managed properties increased by nearly 20%, while vacancy hovered around 1.2%. This momentum has brought significant opportunities for owners, but also challenges. Units priced on last year's comparables leave revenue on the table, and capital projects have become more expensive due to labor shortages, inflation, and increased material costs. Additionally, expanding local and state rent control and rampant litigation add to the operational risks.

Structure Properties runs both property management and strategic asset planning under one roof, ensuring a cohesive approach to managing properties. The firm’s leasing and revenue team prices units against live market data, markets them across all major platforms and social media, and employs a deliberate pricing strategy to capture today’s rents without trading away occupancy. The construction and capital planning team treats unit turns, renovations, and building-system upgrades as proactive opportunities for value creation rather than reactive deferred maintenance requirements. Operations and resident experience are managed with round-the-clock emergency response and photo-documented inspections and repairs, ensuring buildings remain compliant and run efficiently. Owner reporting is provided through real-time visibility into their investments, supplemented by comprehensive monthly statements and year-end performance reviews.

The firm boasts a 4.6-star average across more than 520 Google reviews, reflecting its commitment to quality service. One notable example of the firm’s model at work is the high-rise apartment unit at 1310 Jones Street on Nob Hill, which was rented at a record price following a strategic renovation in May 2026. Another example is the turnaround of a distressed Lower Nob Hill asset, where Structure Properties took over a mixed-use building with a bridge loan maturing in late 2022. The team implemented a multi-year capital improvement program, an aggressive leasing campaign during the challenging COVID market, and an expense reduction strategy. By the mid-2026, net operating income had risen approximately 88%, and annual gross income had increased by approximately 60%.

Structure Properties now manages more than $1 billion in assets across the San Francisco Bay Area, Los Angeles, and Austin, Texas. The firm’s approach has expanded beyond the Bay Area, with its standards now running across its portfolios in Los Angeles and Austin.