Steve Baram Named CEO of Capital Brands
News related to:Capital Brands · 1 min read
LOS ANGELES, Oct. 9, 2026 /CourierPR/ -- Capital Brands, the company behind the popular nutribullet® and magic bullet® small appliances, has named Steve Baram as its new Chief Executive Officer, effective September 21, 2026. Baram, a seasoned executive with nearly three decades of experience in the consumer product sector, will lead the company from its Los Angeles headquarters. His appointment comes as the company continues to expand its reach and innovation in the health and wellness market.
Baram brings a wealth of experience to the role, having previously served as Chief Executive Officer of Lenox and as Executive Vice President at HITRUST. His expertise in driving growth and innovation will be crucial as Capital Brands aims to make good nutrition simple, easy, and impactful for people around the world.
Since its founding in 2003, Capital Brands has been on a mission to inspire and enable transformational nutrition for people worldwide. The company's personal blenders transform cold and room-temperature ingredients into simple and nutritious blends in under 60 seconds. With over 80 million happy customers worldwide, nutribullet® is the leading personal blending brand in the world.
Capital Brands is part of the De'Longhi Group, a global leader in the coffee machine industry and a major player in household appliances. The De'Longhi Group has over 10,000 employees, operating across five continents through a global network that includes several production facilities and over 50 sales branches. In 2025, the group reported revenues of €3.8 billion, an adjusted EBITDA of €625 million, and a net profit of over €300 million.
Nicola Serafin, Group General Manager of De'Longhi, expressed confidence in Baram's leadership.
Under Baram's leadership, Capital Brands aims to continue its growth trajectory and maintain its position as a leader in the health and wellness market. The company's mission is to make nutrition simple, easy, and impactful for everyone, and Baram's extensive experience in the consumer product sector will be instrumental in achieving this goal.