Sports Facilities Companies Partners with BSN SPORTS

The Sports Facilities Companies, a leading operator in the sports, recreation, wellness, and events industry, has announced a significant national partnership with BSN SPORTS, a renowned marketer, manufacturer, and distributor of team sports apparel, equipment, and uniforms.

Through this collaboration, SFC will provide its network of over 140 managed and supported venues with a range of benefits, including new equipment, apparel, team shop solutions, and customized program support. The partnership aims to enhance the programming and guest experience at SFC venues, helping athletes and communities thrive.

"SFC is thrilled to partner with BSN SPORTS," said Ashley Whittaker, Chief Marketing Officer for SFC. "Together, we share a belief in the power of sports to create stronger communities and more opportunities for athletes. This partnership will help us deliver exceptional experiences for our guests and support the coaches, athletes, and families who use our facilities."

Under the terms of the agreement, eligible SFC venues will have access to a wide range of BSN SPORTS products and services. These include equipment, apparel, team shop solutions, and customized program support, designed to elevate the guest experience. The partnership is structured to be flexible, with venues able to opt-in based on their specific needs.

SFC's national platform of nearly 30 million guest visits annually provides BSN SPORTS with a powerful pathway to support athletes, coaches, families, and communities in markets nationwide. The partnership also supports tailored local activation, allowing participating facilities to access resources and programs that align with their unique needs.

"Avery Jessup, Chief Commercial Officer at BSN SPORTS, added, 'Coaches are the heart of the game, and they need strong partners to create the experiences that help young athletes succeed. SFC brings together a remarkable national network where coaches, athletes, and families come together. This partnership gives BSN SPORTS a meaningful way to support those leaders with the products, resources, and service they need.'"

The partnership is a testament to the shared commitment of both organizations to support the growth and development of team sports. By combining SFC's extensive network of venues with BSN SPORTS' leadership in team sports, the two companies aim to create meaningful value for their venues, clients, athletes, families, and partners.

The Sports Facilities Companies' integrated platform includes the Power Wellness and Spirit Golf Management brands, expanding its ability to serve communities across recreation, health, wellness, and outdoor assets. With more than 140 venues and approximately 7,500 team members across its network, SFC welcomes nearly 30 million guest visits and generates more than $1 billion in annual economic impact.

BSN SPORTS, founded in 1972, has a longstanding commitment to serving coaches, schools, clubs, colleges, and athletic programs with customized product solutions, trusted brand partnerships, and dedicated support. The company's extensive product range includes apparel, equipment, team shop solutions, and custom program support for organizations nationwide.

Both organizations believe that this partnership will help them achieve their shared goal of fostering a stronger community through the power of sports.