Soul Community Planet Launches Public Investment Campaign

LAGUNA BEACH, Calif., Sept. 25, 2026 /CourierPR/ -- Soul Community Planet, Inc., a hospitality company known for its "Every Stay Does Good" program, has launched a public investment campaign to expand its reach and transform boutique hotel properties into regenerative, wellness-centered destinations. The campaign, which is open to everyday investors, marks a significant milestone for SCP, inviting travelers and values-aligned investors to become partners in building the next generation of hospitality.

SCP, founded by Ken and Pam Cruse, operates under three brand expressions: SCP WildFree, SCP Hotels, and By SCP. These brands are distinguished by their commitment to sustainability and wellness, with properties located in California, Oregon, Hawaii, Colorado, and Costa Rica. The company's portfolio includes ten unique properties, each designed to offer clean, energy-efficient accommodations alongside wellness programming, farm-to-fork dining, and fitness facilities.

SCP's Every Stay Does Good program has been a powerful driver of demand and guest loyalty. Through this initiative, guests can contribute to measurable impacts such as reforestation, coastal ecosystem recovery, marine conservation, and youth mental health support. As of July 31, 2026, SCP's guests have facilitated the planting of over 333,800 trees, which have the potential to sequester an estimated 16 million pounds of CO₂e annually. Additionally, SCP's Pristine Makai program has facilitated the recovery of over 145,000 pounds of waste from an ecologically sensitive beach in Hawaii.

The company's Net Zero Waste program, launched in 2025, delivered measurable, independently verifiable environmental outcomes. SCP achieved a 9.9% reduction in waste intensity, a 32% waste diversion rate, and a net waste to landfill of 0.48 lbs per occupied room. These initiatives have not only reduced the company's environmental footprint but also contributed to its financial success. Preliminary results through Q2, 2026, show SCP's portfolio of branded hotels achieved 13.5% growth in total revenue, outperforming the major hotel chains' average U.S. hotel RevPAR growth of approximately 4.8%.

SCP's Every Stay Does Good program has also been a significant factor in the company's success. As of June 2026, SCP's average guest Net Promoter Score (NPS) was 61.4, rated as "Exceptional," and exceeded all major chains. SCP's direct booking rate stood at approximately 64%, compared to the average direct booking rate for U.S. independent hotels, which hovers around 35%.

The public investment campaign, now live at invest.scphotel.com, offers a limited opportunity for people who share SCP's belief in traveling with intent to invest alongside the company. Investors can benefit from bonus shares and additional perks, such as complimentary membership to the SCP Wayfarer Club. This initiative aims to raise approximately $300 million in equity, with 50% leverage, to deploy into over 2,000 hotel rooms, subject to a range of risks and uncertainties outlined in the company's disclosures.

The company's recognition includes 91 press placements across a diverse range of consumer travel and lifestyle media, reaching 2.5 billion readers through stories in the New York Times, Travel + Leisure, Condé Nast Traveler, National Geographic, and Skift. In 2026, SCP hotels have been recognized in more than 60 media placements, resulting in nearly 41 million impressions, as well as notable awards and recognitions, including Organic Spa Magazine's "2026 Wellness Travel Awards," Hawaii Magazine's "2026 Readers' Choice," and Sunset Magazine's "2026 Travel Awards."

This investment opportunity is a rare chance to join SCP, an early-stage, yet proven hospitality company that is objectively outperforming the market on its own terms. Investors can learn more and invest at invest.scphotel.com.