SocioMX Partners with EstrellaTV to Expand EN LA CANCHA's Reach

DALLAS, Oct. 9, 2026 /CourierPR/ -- SocioMX, a sports fan engagement and media platform, has partnered with MediaCo's EstrellaTV to expand the reach of its daily Spanish-language sports show, "EN LA CANCHA," to more U.S. viewers through EstrellaTV's FAST streaming ecosystem.

Hosted by Braulio Luna, a former Mexican National Team player and two-time FIFA World Cup veteran, and Raúl Sarmiento, one of Mexico's most respected sports commentators, "EN LA CANCHA" delivers a mix of news, analysis, and lively conversation covering Liga MX, international soccer, and the biggest stories in sports. The 30-minute program aims to connect SocioMX's established soccer community with EstrellaTV's expanding streaming distribution, thereby strengthening the network's sports offering and providing U.S. Hispanic fans with greater access to trusted voices and daily coverage of the sport they love.

The partnership is part of EstrellaTV's continued growth across broadcast and streaming, while SocioMX's track record of connecting fans with professional soccer through original content, live experiences, and strategic partnerships remains strong.

SocioMX has built a community of over 1.8 million members and followers, promoting more than 100 professional soccer games. The platform aims to bring fans closer to the sport through a variety of content, live experiences, and strategic partnerships. With this new distribution deal, SocioMX and EstrellaTV are poised to reach a broader audience and provide more opportunities for brands to connect with soccer fans in the United States.

The agreement underscores the growing importance of streaming platforms in the sports media landscape, particularly for Spanish-language content. As the partnership between SocioMX and EstrellaTV unfolds, it is expected to enhance the visibility and engagement of soccer content among U.S. Hispanic communities, further cementing the role of digital media in sports broadcasting.