Smirnoff Ice Partners with Comedian Brittany Broski for Halloween Bash
News related to:Smirnoff Ice · 2 min read
NEW YORK, Oct. 1, 2026 /CourierPR/ -- Smirnoff Ice has announced a new partnership with comedian and podcast host Brittany Broski, marking a fresh chapter in the brand's history and its commitment to unapologetic fun. Broski, known for her unique brand of humor and creativity, will bring her distinctive energy to the Smirnoff Ice brand, which has been shaping drinking culture since 1864.
The partnership kicks off with a bang this Halloween, featuring the launch of the Smirnoff Ice Bottle Costume. Available for purchase on the brand’s official website, this costume allows fans to show up as the most recognizable guest at the party. Broski, who has built a devoted following through her unconventional approach, sees this collaboration as an opportunity to push the boundaries of what’s expected in the beverage industry.
Broski’s first event with Smirnoff Ice is set for later this month, when she will host the brand’s first-ever Halloween bash. This over-the-top celebration will bring together creators and celebrities for a night filled with spooky surprises, unexpected moments, and next-level costumes. The event will culminate in a costume contest judged by Broski herself, adding a personal touch to the festivities.
Smirnoff Ice, which launched its flavored malt beverage in 1999, has been at the forefront of innovation and cultural relevance. The brand’s portfolio now spans a wide range of offerings, including core staples like Smirnoff No. 21 Vodka and Smirnoff Ice, as well as fan-favorite innovations such as Smirnoff Ice Smash, Shorties, and zero sugar options. With a focus on quality, accessibility, and flavor, Smirnoff Ice continues to invite everyone 21+ to be part of the occasion.
The partnership with Broski is just the beginning of a series of collaborations and content drops planned for the holidays. Fans can shop merch and follow what’s coming next on the official Smirnoff USA social media channels. The brand encourages responsible drinking and reminds consumers to always drink responsibly.
As Smirnoff Ice continues to evolve and meet the tastes of each new generation, this partnership with Broski is a testament to the brand’s commitment to embracing the unexpected and bringing joy to its fans.