SIXT Wins Industry Honors in Car Rental Innovation and Reader Choice Awards

FORT LAUDERDALE, FL, UNITED STATES, October 9, 2026 /CourierPR/ -- SIXT, a leading provider of premium mobility services, has earned two prestigious industry honors, reflecting its commitment to delivering an exceptional customer experience. The company was named "Best Car Rental & Mobility Innovation" at the 2026 Frequent Traveler Awards, marking the second consecutive year it has won in this category. This accolade, awarded at the Loyalty Summit Americas in Chicago on October 7, recognizes SIXT’s innovative approach to the car rental industry.

Additionally, SIXT ranked No. 2 among 10 car rental brands in the 2026 Condé Nast Traveler Readers’ Choice Awards. The awards, based on responses from over 798,867 survey participants, highlight the company’s strong presence in the travel market. SIXT’s performance in the awards underscores its ability to meet the diverse needs of travelers, from reservations to returns.

These recognitions come as SIXT continues to expand its U.S. presence. The company recently opened its 58th U.S. airport location, further solidifying its position in the American market. Moreover, SIXT ONE, the company’s rewards program, has surpassed 1 million U.S. members just 10 months after its launch, signaling strong demand for a more premium and rewarding car rental experience.

SIXT ONE combines member-exclusive rates, rewards points, status benefits, vehicle upgrades, and digital convenience. Customers who download the SIXT app, enroll in SIXT ONE, and book directly with SIXT can unlock benefits such as instant savings of up to 20%, depending on their status tier. These benefits include the ability to skip the counter, accelerated points earning, complimentary upgrades, and redeemable rewards on qualifying rentals.

Over the past 15 years, the United States has become SIXT’s most important growth market. Today, the company operates more than 130 rental branches across 28 states, including 58 major airport locations nationwide. With operations established in Canada since 2022, SIXT has extended its North American footprint, creating additional opportunities for growth and synergies across the region.