SIRUI Wins Best of Show at IBC 2026 with Aurora 15mm F1.6 Lens

LAS VEGAS, Sept. 14, 2026 /CourierPR/ -- SIRUI, an imaging brand specializing in innovative lens design and technology, showcased its latest lens innovations at the International Broadcasting Convention (IBC) 2026. The company’s Aurora 15mm F1.6 full-frame autofocus lens was awarded the "Best of Show" accolade on September 13.

The Aurora 15mm F1.6 lens, which combines an ultra-wide 15mm focal length with a large F1.6 aperture, has a 0.3m minimum focusing distance, low distortion, and a compact, lightweight design. This versatile option is ideal for full-frame creators, offering a balance of wide coverage, large aperture, and portability.

SIRUI also introduced the Saturn V2, a 1.6x anamorphic lens that supports full-frame coverage and horizontal-and-vertical shooting, providing greater flexibility for different production formats. The company also highlighted the upcoming Aurora 24mm and Swift series lenses, which are designed around the "Daily Carry" concept for everyday shooting.

At the IBC 2026, SIRUI engaged with filmmakers, creators, media, and industry professionals. The company featured its Vision Prime, Iron-Star, and Astra series alongside the new Aurora and Swift series. SIRUI’s booth, located at Booth 12.D31, was a hub for demonstrations and interactions with creators, including Sightseeing Stan, Vi-Dan, and INDIE Filmmakers, who shared their experiences working with SIRUI lenses.

SIRUI’s participation at IBC 2026 underscored its commitment to innovation in optical technology and product design. Founded in 2006, SIRUI continues to empower creators with greater freedom to explore, create, and bring their vision to life. The company’s expanding portfolio of imaging solutions reflects its dedication to meeting the diverse needs of photographers, filmmakers, and imaging enthusiasts.

Visitors to SIRUI’s online store can find more information about the company’s products and stay updated on upcoming launches. SIRUI maintains a strong presence on social media platforms, including Facebook, Instagram, YouTube, and TikTok, where it shares insights and updates on its latest developments.