Simpli.fi Names Sean McCaffrey as CEO

FORT WORTH, Texas, Oct. 20, 2026 /CourierPR/ -- Simpli.fi, a real-world media platform, has appointed Sean McCaffrey as its new Chief Executive Officer. With over 25 years of experience in building media businesses, McCaffrey is set to lead Simpli.fi into its next phase of growth.

McCaffrey joins Simpli.fi from GSTV, where he served as President and CEO. During his tenure, he transformed GSTV into a national digital video and retail media platform, growing the network to over 30,000 locations that reach more than 120 million monthly viewers. McCaffrey's efforts tripled GSTV's revenue, and the company was eventually sold to MidOcean Partners in 2025.

Before GSTV, McCaffrey spent 16 years at Clear Channel Outdoor and iHeartMedia, where he held the position of Executive Vice President of Strategy and Partnerships. In this role, he led the North American commercial sales and revenue strategy for a business worth over $400 million, pioneering data-driven, convergent media products and building significant agency and brand partnerships. His experience spans multiple commercial media roles, including Clear Channel Outdoor's global media markets across 30 countries.

McCaffrey's appointment comes at a time when advertisers are increasingly demanding precision, proof of impact, and a single partner that connects digital and real-world behavior. Simpli.fi, which runs more than 140,000 local and multi-location campaigns a month for over 40,000 advertisers, is well-positioned to meet these demands. The platform is designed to unify digital behavior and real-world movement into a single actionable signal, enabling advertisers to target, optimize, and measure campaigns precisely where consumer decisions happen.

Frost Prioleau, Executive Chairman of Simpli.fi, expressed his excitement about McCaffrey's appointment.

McCaffrey is eager to build on the foundation Simpli.fi has laid.

Under McCaffrey's leadership, Simpli.fi will continue to expand both its products and measurement capabilities, helping advertisers prove what works in the real world. The company's self-serve platform, Simpli.Hub, already gives multi-location brands, franchises, and regional agencies the control of corporate with the speed of local, across search, display, CTV, DOOH, and more.