Simplicity Group Acquires Zen Wealth to Expand Services

SUMMIT, N.J., Oct. 15, 2026 /CourierPR/ -- Simplicity Group, a holistic financial planning firm combining the best of accumulation and protection strategies and solutions, has announced the acquisition of Chicago-based Zen Wealth Management Group, Inc. (Zen Wealth), founded by Eddie Patel. The transaction welcomes Eddie Patel as Simplicity's newest Partner and marks the addition of a key holistic financial planning practice with tax planning expertise to Simplicity's organization.

Zen Wealth, which will rebrand as Simplicity Tax Advisors, will leverage Simplicity's extensive scale, resources, and distribution network to accelerate its business model across new geographies. The acquisition is a significant step for Simplicity, as it expands its offerings to include tax planning services, which are often overlooked in most families' retirement plans.

The acquisition of Zen Wealth by Simplicity Group is a strategic move that aligns with the company's mission to offer the best combination of wealth accumulation and financial protection products that meet the needs of a consumer-oriented holistic financial plan. Simplicity's extensive scale, resources, and distribution network will enable Zen Wealth to expand its business model across new geographies, providing clients with a more comprehensive suite of services.

Zen Wealth, based in Chicago, Illinois, provides a multi-faceted suite of wealth management, tax preparation, bookkeeping, payroll, and insurance planning services. The company specializes in integrating tax strategies with long-term wealth management to serve individual and business clients. The acquisition of Zen Wealth by Simplicity Group will allow the company to offer clients a more integrated approach to financial planning, including tax planning services, which are often overlooked in most families' retirement plans.

Simplicity Group, a leading partner for advisors, financial institutions, and consumers, offers an unrivaled array of tools and technologies to grow and protect wealth. The company's commitment to working in its clients' best interest is unwavering, and it is anchored to its commitment to Education, Value, and Partnership. The acquisition of Zen Wealth by Simplicity Group will enable the company to provide clients with a more comprehensive suite of services, including tax planning, which is often overlooked in most families' retirement plans.