Silknet Uses SAS to Boost Customer Engagement and Growth

CARY, N.C., Oct. 8, 2026 /CourierPR/ -- Silknet, a leading telecommunications provider in Georgia, has leveraged advanced analytics to drive growth and enhance customer engagement in a market where geographic expansion opportunities are limited. By partnering with SAS, the company has implemented a comprehensive customer intelligence solution to better understand customer behavior and deliver more relevant offers.

The telecommunications provider has modernized its marketing technologies, using SAS Customer Intelligence 360 to collect and analyze large volumes of customer data from multiple sources in real time. This includes customer behavior analytics, transaction data, and demographic information. The system has enabled Silknet to create personalized marketing campaigns, thereby improving customer engagement and operational efficiency.

Silknet has successfully used SAS Customer Intelligence 360 to support innovative customer segmentation and promotional campaigns. By combining data from various customer data sources, including FIX customers with home internet and landline telephone subscribers, the company identified customers who could benefit from larger data allowances. Offers were then tailored specifically to customer needs and preferences via targeted SMS messages.

Additionally, Silknet analyzed Call Detail Record (CDR) data to identify subscribers likely to travel outside the country. Using these insights, the company delivered personalized roaming offers to targeted customer segments through SMS. To encourage customers to upgrade internet packages based on usage, Silknet wanted to ensure each customer received an offer tailored to their specific usage patterns. The project posed several challenges, including determining which packages each customer qualified for, as some were eligible for multiple options simultaneously. The company needed to deliver a single personalized message containing all eligible package options while avoiding duplicate communications, and the entire process had to be completed within a 2-hour window.

Using SAS Customer Intelligence 360, Silknet created more than 600 personalized message segments, ensuring each customer received an offer tailored to their specific usage patterns. An alert system was established to ensure timely delivery and seamless operations. This approach helped Silknet achieve high campaign precision, with the SMS response rate serving as a key metric for measuring success.

SAS Customer Intelligence 360 has also helped Silknet incorporate gamification into its promotional strategy. Its "Wheel of Fortune" campaign provided subscribers with tailored package options through a lottery-style promotion where participants could win designated packages. SAS helped define the criteria and rules governing package selection and allocation.

Through more relevant offers, personalized communications, and data-driven campaign execution, Silknet continues to strengthen customer engagement while maximizing the value of every customer interaction. The company has improved promotional effectiveness, increased activation rates for its data packages and bundles, and strengthened its competitive position in a crowded market.