SignAgent Launches Podcast "Meet the Waymakers
News related to:SignAgent · 2 min read
BURLINGTON, ON, September 17, 2026 /CourierPR/ -- SignAgent, the global leader in cloud-based wayfinding and signage asset management, has launched a new podcast called "Meet the Waymakers." The podcast aims to bring greater visibility to the often-overlooked field of wayfinding and signage, highlighting the practitioners who shape our daily navigation experiences.
Each episode of "Meet the Waymakers" features an in-depth conversation with an industry practitioner, exploring their career-defining projects, the unique aspects of wayfinding and signage across different sectors, emerging trends, and the impact of well-designed wayfinding systems. The podcast is designed for anyone involved in planning, designing, fabricating, implementing, or managing signage and wayfinding programs, as well as for those curious about the people behind the places we move through every day.
James Bosma, Vice President of Marketing at SignAgent, stated, "Wayfinding is a largely hidden field, shaped by talented people whose work quietly influences how millions of us move through the world every day. With 'Meet the Waymakers,' we want to celebrate the underappreciated practitioners behind this essential work."
The premiere episode of the podcast is now available on Spotify, Apple Podcasts, and YouTube. In this episode, James Bosma, the host and Vice President of Marketing, sits down with Jonathan Mugmon, Principal and Wayfinding Director at the global design firm Populous. Mugmon, the author of the recently published book "The Science of Wayfinding," shares his extensive experience in developing human-centered navigation strategies for cities, cultural institutions, and iconic sports and entertainment venues.
Mugmon discusses the importance of empathetic design, analyzing how distinct audience demographics interact within shared spaces, and accounting for the impact of culture and local context on strategy. He also previews the upcoming design bootcamp he and his team will lead at SEGD's annual conference in Kansas City.
SignAgent, founded to design, build, and manage complex sign systems at scale, has established itself as a leader in the industry. The company's latest initiative, "Meet the Waymakers," underscores its commitment to elevating the profile of wayfinding and signage professionals.